Digital Marketing Platforms Manager

To be Australia's Bank of choice we need to be constantly changing and evolving, offering our customer's creative and innovate products and services. Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customer's choice and are relevant to their diverse and evolving needs.

We currently have an exciting new opportunity for a Digital Marketing Platforms Manager to come on board, reporting into the Head of Digital Marketing. You will lead and develop marketing platforms to maximise the value extract from each system. Play a key role in the management and upkeep of data, processes, and integrations of the technology stack relevant to Group Marketing.

Working cross functionally with marketing, business users, and technology teams, you will be the conduit between these areas and provide data integration advice, development pipeline support, and marketing technology. A role where your technical platforms expertise and stakeholder engagement capabilities will be highly valued, and you can continue to develop your career in the ever-growing digital marketing space.

Join a team with a wealth of digital expertise that are excited about shaping and creating, and who work collaboratively to support each other. Be part of an organisation that are investing heavily in technology to be innovative and always put our customers first.

**This role can be based in any of our office locations**: Adelaide, Bendigo, Melbourne, or Sydney - as required, in a hybrid approach, some days you'd be in the office, and then other days you'd be working from home to help better balance your life and work.

**As the Digital Marketing Platforms Manager you will**:
You will be accountable for the management of marketing platforms ensuring they are operating efficiently and maximising marketing outcomes
Partner with Marketing, business stakeholders and Tech and Data teams prioritise, schedule and resource the marketing platform development pipeline
Collaborate with UX / UI teams, business, and development teams to validate user requirements and product improvements
Keep up to date with latest technology trends and influence the marketing platform roadmap
Regularly monitor and report on holistic effectiveness and performance metrics and indicators across digital marketing platforms
Monitor marketing platform KPI's including platform health and performance and report on findings

**To be successful in the role, you'll have**:
Demonstrated previous experience in developing and support digital or related technology platforms
Previous experience working within digital marketing or a regulated industry
Proven experience and results in partnering with vendors and suppliers, particularly in IT and Marketing
Expert knowledge of marketing platforms, IT development standards, data flows and data ecosystems
An understanding of the marketing technology landscape and IT enterprise architecture (including Google Cloud, BigQuery, Google Analytics, Unica, Optimizely)
A strong understanding of customer interaction with the online environment including web and mobile with a keen appreciation of user experience and customer centred design
Exceptional analytical, numerical, and reporting skills
Experience in matching roadmaps to business needs
A highly collaborative style with the ability to engage with a diverse range of stakeholders at all levels

If you're excited to be part of an organisation with a rich history and a bright future - then this could be the role for you

It is a condition of employment with the Bank that you are fully vaccinated against COVID-19, unless you have a medical contraindication or acute illness which prevents you from receiving the vaccine and you provide satisfactory evidence of this to the Bank.