Salesforce Marketing Cloud Consultant

We're REA
- An Australian start-up success story we're quietly proud of.

From a garage in Melbourne to the global stage is an achievement we're humbled by. Our idea to put pictures of houses on the internet has blossomed since 1995, and we now have businesses across Australia, India and North America.

Our purpose is to change the way the world experiences property. No matter where you're at on your property journey, we're here to help on every step - whether that's buying, selling, renting or renovating.

We're proud to have been named one of Australia's Best Workplaces for 2021. This recognition is a great proof point of our unique and special culture. A culture that is driven by our people, our values, and our commitment to making a difference in the community.

What we're doing
- This role sits within the Customer 360 tribe which is a part of the Customer Marketplace portfolio in the Customer Product and Experience Group, headed up by Chief Product & Audience Officer, Melina Cruickshank. The Customer Marketplace vertical is all about providing market leading business growth solutions to Australian property professionals and is segmented into two groups, Agency Marketplace and Customer 360 tribes.

The Customer 360 tribe looks after the end-to-end customer experience spanning our customer lifecycle including onboarding, quoting, contracting, along with Sales, Marketing and Operational tooling. The Customer 360 tribe is made up of many squads that look after the platform capabilities that support our customers, and Customer Marketing squad is one of those squads.

The Marketing Enablement squad works closely with the Product Managers, Business Analysts, Delivery Leads and Customer Marketing stakeholders to evolve existing strategic and operational capabilities and deliver new ones. In particular, the team provides systems, processes and services that enable customer marketing communication effectiveness and business growth within the wider REA Group context. Salesforce Marketing Cloud is the main tool the squad currently uses to enable fast, strategic and effective customer marketing journeys as defined by our Product Manager and Customer Marketing teams.

While this role currently focuses on Salesforce Marketing Cloud, as a business we have additional marketing orchestration tools in our martech-stack. Our future vision is to build on current capability and broaden the scope of team beyond SFMC to include other tools such as Braze. To support this vision our aim is to bring in team members who either come with broader marketing orchestration experience or a willingness to cross-skill into other tools.

What you'll be doing
- The Functional Consultant is responsible for delivering Salesforce Marketing Cloud integrations and enhancements developed from established requirements, providing expertise and guidance with an "always-on" solutions-focused mindset.

The Functional Consultant has experience implementing Salesforce Marketing Cloud functionality, with particular expertise around MC Connect, the creation of programmatic content, and can act as a knowledgeable liaison with business stakeholders. The role will require working closely with business stakeholders, business analysts, implementation partners, integration/development, and marketing teams. This position requires the ability to multi-task and to have a deep knowledge of Salesforce Marketing Cloud.

As a Subject Matter Expert for the growing Marketing Enablement team, you will be the conduit to the Product and greater team being informed of new features, SFMC releases and ideas that promote the REA mindset of continual improvement. Curiosity in learning and leveraging new Salesforce features is key for this role.

This role will require you to build strong business and squad relationships fostering openness, respect, commitment, focus and learning using lean and agile practices and 'owning' your tasks and initiatives. Experience working closely with Marketing teams and conducting training sessions will be advantageous.

You will be accountable for designing and configuring Salesforce Marketing Cloud to provide great outcomes for REA's global business and its people. You will contribute actively to a culture of feedback, collaboration and innovation in your team.

You will engage in the wider IT and business community to gain a deep understanding of our global businesses, organisational challenges and goals and ensure that your solutions operate appropriately within that context.

On the Delivery front you will:
- Participate in sessions with our internal customers and other team members to gather and understand Business Requirements and Business Processes Analysis.-
- Document detailed business, functional and technical requirements.Demonstrate solution prototypes and lead proof of concepts.Assist delivery leads to manage delivery outcomes, time frames and change management processes.-
- Assist to identify and escalate change req