Digital Media Manager

About us
Initiative is a media agency like no other.
We believe in the power of CULTURE.
We believe culture has the ability to accelerate a brands relevance, presence and growth.
More importantly, we believe that an agencies culture is its most important asset, and happy people = motivated people.
Our internal culture is second to none, and the work our teams create reflect the energy, passion and intelligence that goes into bringing them to market.
About the role
The Digital Manager at Initiative is responsible for negotiating, placing and maintaining buys across all channels on behalf of their clients.
You will work collaboratively with other disciplines of Strategy, Communications Design and Client Advice & Management.
You will be focused on your media buying skills and your implementation planning skills.
You have a solid understanding of the media marketplace, market dynamics and audience trends, utilising this skill set to ensure best practice investment that delivers client results.
The position requires a strong aptitude for buying and the ability to multi-task.
A high level of attention to detail, organisation, pride in your work and the ability to work under pressure is required.
About You
At least 4 years of media agency experience - preferably as an Investment Partnerships Senior Executive / Manager
Have a solid knowledge and understanding of Australian media marketplace including the role of each media, understanding key media companies and their ability to deliver on campaign requirements and the role of media agencies
Competent user across all core investment media systems
Proficient in Microsoft Office, specifically Excel.
Able to work as part of a team in a deadline-driven, high-pressure environment
Excellent attention to detail as well as the ability to have some fun
Can bring a positive, eager to learn and grow attitude to the Initiative team
What you will be doing
Responding to client requests and supporting the team on all media investment needs
Developing a good understanding of their clients' business and needs, as well as that of their core competitors
Assist in the development of POVs for clients
Assist the Directors in building campaign brief responses
Ensure delivery of all campaign KPIs, understanding the impact on the client's business
Demonstrate ownership of the buying and booking process for allocated clients across all media (place, confirm, monitor), following an approved media plan and buying brief
Understand the ad-server platform and able to pull reports, identify tag/creative issues and troubleshoot (with the help of Ad Ops).
Manage tagging process with Ad Operations including development of a trafficking plan, communication with Ad Ops, media partners and trade desk.
Post campaign reporting ownership, gathering reporting data from various media partners, trade desk and platforms
Monitor buys weekly based on audience delivery data to ensure in campaign delivery of all KPIs across all channels
Manage budget control of approved media campaigns with accuracy including invoicing, proforma checking and account queries
Monitor market conditions/changes, immediately communicating and offering solutions to market challenges as they arise
We offer our people CHOICES
The right to boundaries
One mental wellbeing day off a month
Take leave when you don't have leave balance
Think more and do less admin through automation
Birthday leave - because no one should work on their birthday
Recovery from personal loss leave and family planning contribution
Initiative respects that everyone has something unique to contribute to the agency.
We respect differences and value diversity.
If you think this role is a good fit for you, please do not hesitate to apply
We value unique backgrounds and experiences to encourage and celebrate diversity.
First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply.
Our aim is to create a workforce that reflects the community in which we live.
We thank all applicants for their interest in IPG Mediabrands.
However, only those candidates selected for an interview will be contacted.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Project Management, Management, and Information Technology
Industries
Advertising Services, Marketing Services, and Technology, Information and Media
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