
National Marketing
1 week ago
Join a leading Australian healthcare provider
- Drive marketing strategy and brand transformation
- Lead a communication evolution and drive strategic growth agenda
**About the organisation**
This national Australian health care provider is a well-established leader in high-quality aged care services, committed to supporting residents and clients to live fulfilling lives. Employing over 10,000 staff, it is one of the largest aged care providers in the country. As an employer of choice, this organisation places residents' and clients care and wellbeing at the heart of everything it does.
**About the role**
Reporting to the Executive General Manager, the National Marketing & Communications Manager will shape and lead the organisation's marketing, brand and corporate communications strategy. You will inspire a high performing team, drive lead generation and sale conversion, and elevate the brand to support growth and impact. Key responsibilities include:
- Leading a strategic brand uplift and market positioning that reflects the organisation's high quality care and services
- Positioning the organisation to attract and retain employees to the sector, and as a differentiator to its competitors
- Conducting market segmentation and competitor analysis for competitive edge
- Enhancing digital marketing and customer experience
- Improving communications across the organisation
- Collaborating on a purpose-led corporate affairs strategy.
**About you**
You are a seasoned marketing and communications leader with experience in healthcare, aged care or a related service sector. Known for your strategic thinking and people leadership, you bring:
- A track record of delivering growth through multichannel marketing
- Strong digital marketing and analytics expertise
- Exceptional communication and stakeholder engagement skills
- A customer-first mindset, with an expectation of excellence and commercial acumen
- Your ability to inspire teams and translate insights into action, which is key to positioning the brand for future success.
This is a pivotal role for a visionary leader ready to make a lasting impact.
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