Marketing Insights Analyst

1 week ago

Sydney, New South Wales, Australia Guzman Y Gomez Full time

**Company Description**
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

The Marketing Insights Analyst will provide essential sales and marketing insights to drive business growth and sustainability of costs across our network of restaurants.

**What you can expect**:

- Conduct post campaign analysis to evaluate ROI and drive sales growth
- Analyse large datasets to identify trends, patterns and correlations relevant to marketing strategies and restaurant operations
- Perform customer analysis to understand diverse segments, preferences and purchasing behaviours
- Coordinate with cross functional teams to ensure alignment regarding sales movements driven by marketing activities
- Act as the liaison between marketing and support functions to ensure alignment of marketing initiatives with overall business financial objectives
- Prepare board reports using the latest insights and analysis
- Support finance and marketing teams with budget preparation and forecasting Model the impact of promotional activities as needed for business requirements

**About you**

To be successful in this role, you will be naturally curious, analytical, and continually challenge the norm. You will also have:

- Previous experience working in a fast paced marketing related environment
- Previous experience with analysing and drawing insights from large volumes of data
- Strong commercial acumen and highly analytical
- Advanced excel skills is a must
- SQL experience would be preferred

**Benefits**

We're incredibly proud of our amazing people and always have each other's backs. Whether you're working in restaurant, at our Hola Central head office or as one of our partners, we are so passionate about living our values every single day.

These are just some of the benefits that come with working at GYG:

- Flexible work environment - 1 day WFH p/week
- Phone allowance - up to $100 p/month
- 5 weeks annual leave as part of 'Love Ya Leave' policy
- 10% annual bonus scheme
- Career growth - Australia and internationally
- Opportunity to become a franchisee
- Generous long term incentive plan
- Paid parental leave
- GYG gift voucher

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