Lead Digital Communications And Media

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Director: Corporate Affairs, Communication & Marketing at Ampersand International
12-Month Maternity Leave Contract
Attractive salary package
A dynamic local government organisation is seeking an experienced Lead Digital Communications and Media professional to join the team on a 12-month maternity leave contract.
This is a hands-on leadership role where you'll shape and deliver digital communication strategies that drive engagement, strengthen brand presence, and protect reputation.
You'll oversee digital platforms, media relations, and campaigns, ensuring communications are innovative, impactful, and community-focused.
This position is based onsite in Rockdale, five days per week
Key Responsibilities:
Develop and deliver digital communication strategies aligned with organisational priorities
Lead content creation across social media, websites, newsletters, and campaigns
Manage proactive and reactive media relations, including press releases and briefings
Monitor online activity and respond to reputational issues effectively
Analyse digital performance metrics and provide data-driven insights
Ensure consistent, engaging, and on-brand messaging across all channels
Manage and coordinate the communications and media function, ensuring alignment with Council's strategic priorities
Lead a team of up to eight direct reports overseeing publications, social media, digital, and website functions
Drive the implementation of a refreshed digital strategy, including a major website redevelopment and centralised asset management
Ensure effective planning and delivery of communications, media responses, campaigns, and community engagement initiatives
About
You're a digitally savvy communicator with strong experience in media, communications, and brand management.
You thrive in fast-paced, community-focused environments and have a track record of delivering results through creative, strategic communications.
You will bring:
Tertiary qualifications in digital communications, journalism, or a related field
5–7 years' experience in a senior communications or media role
Strong expertise in media relations, social media, and content development
Experience managing reputational risks proactively
Demonstrated ability to use analytics to measure and improve performance
Flexibility to work outside of regular hours as required
Proven people leadership experience – ability to manage and motivate a diverse team in a busy environment
Strong track record in communications, media, and digital strategy delivery
Experience managing multiple complex projects with competing priorities
Political acumen and the ability to navigate a local government context
Up-to-date knowledge of modern digital trends and communication practices
Why Apply?
Play a pivotal role in shaping digital communications for a dynamic local government organisation
Operate in a fast-paced, politically aware environment, balancing BAU responsibilities with strategic transformation projects
Work with a supportive and collaborative team
Gain valuable leadership experience and deliver meaningful impact
Please contact Holly Ash for a confidential discussion -
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Contract
Job function
Job function
Public Relations, Marketing, and Writing/Editing
Industries
Government Administration
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