Manager (Social Media & Customer Insight)

4 days ago

Brisbane, Queensland, Australia Transport And Main Roads Full time

As the Manager (Social Media & Customer Insight), you will plan and execute strategies that optimise the performance of the social media team to develop and deliver responsive and effective outcomes for business partners, industry and the public. You will also collaborate with teams across Strategic Communications Unit to gather, analyse and leverage data to drive customer insights.In this role, you will: - Oversee the preparation of integrated communication materials, including but not limited to social media strategies, campaigns, posts and reports; other written materials as required, including media, online and marketing collateral; and ensuring close alignment with other External Affairs and Marketing Communications teams. You will also support the leadership team in driving customer insights based on data. Build and maintain effective relationships and communication networks with content providers and internal and external stakeholders. Scan the environment to identify and analyse major and sensitive issues and assist and support in the preparation and execution of External Affairs team strategies and initiatives to mitigate risk and ensure brand integrity. Manage the social media team in delivering proactive and reactive communications and ensuring development and capability growth opportunitiesacross the team. Oversee and manage the development, implementation and evaluation of strategies to create and sustain a safe and healthy workplace culture, optimise resource investment and performance. Assist with the provision of specialist and strategic advice to executives, stakeholders and other departmental representatives on complex externalcommunications matters, including social media approach in crisis management and disaster response.
**What we're looking for**: - A Bachelor degree in marketing, social media, journalism, or corporate affairs or similar, higher qualification, or at least five years' relevant experience working in a media, digital or external communication or corporate affairs environments. Experience leading an external communication, public relations, public affairs, digital, media teams to deliver persuasive content for a digital environment. Proficiency in planning, executing, and evaluating integrated digital communication strategies and initiatives. Strong knowledge of web publishing platforms, CMS systems and accessible web content creation principles. Ability to build and maintain effective relationships with content providers and various internal and external stakeholders. Experience developing, implementing and evaluating business development and team performance strategies in a large and geographically dispersed organisation.To apply: - Review the attached role description
- Upload a current CV/resume
- Complete the short Smart Jobs questionnaire
Applications will remain current for 12 months.
**Job Ad Reference**: QLD/589024/24
**Closing Date**: Wednesday, 18 September 2024This work is licensed under a Creative Commons Attribution 3.0 Australia License.

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