Brand Manager

2 weeks ago

Sydney, New South Wales, Australia Tilray Full time

**Brand Manager - Sydney, Australia**

**(Hybrid - **3 days in office, 2 days remote)

**_About Tilray_**
- Tilray_ is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better - one person at a time - by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray's mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

**Role Overview**- This role has a flexible work schedule with 3 days in the office and 2 days working from home.**Role and Responsibilities**
- **Brand Strategy Development**: Create and implement comprehensive brand strategies for four medical cannabis brands.
- **Market Analysis**: Conduct market research and analyze industry trends to identify opportunities and threats.
- **Product Management**: Oversee the lifecycle of each product, ensuring alignment with brand vision and goals.
- **Marketing Campaigns**: Plan and execute integrated marketing campaigns across various channels to enhance brand awareness and drive sales.
- **Collaboration**: Work closely with cross-functional teams, including sales and operations to ensure cohesive brand messaging and execution.
- **Performance Tracking**: Monitor and report on brand performance metrics, making data-driven decisions to optimize strategies.
- **Compliance**: Ensure all marketing activities comply with local regulatory requirements and ethical standards

**Qualifications and Education Requirements**
- **Experience**: Minimum of 5 years of experience in brand management, preferably in the healthcare or pharmaceutical industry. Experience in the medicinal cannabis industry is highly desirable.
- **Skills**:

- Strong strategic thinking and analytical skills.
- Excellent communication and interpersonal abilities.
- Proven track record in managing successful marketing campaigns.
- Expertise in end-to-end brand management..
- Ability to work effectively in a hybrid work environment.
- **Attributes**:

- Self-motivated and results oriented.
- Creative and innovative mindset.
- Ability to thrive in a fast-paced and dynamic environment.
- Strong organizational and multitasking skills

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