Brand Manager

1 day ago

Sydney, New South Wales, Australia Perceptor Full time

Brand Custodian - Brand Repositioning
- Market Leading Services Provider
- c.$150,000 package plus performance bonus

This exciting new role is with a dynamic organisation with multiple lines of business that span across both professional and financial services. Located in the heart of the Sydney CBD, this role with one direct report, offers a mix of remote and office working.

As well as being accountable for organisation's brand strategy and execution, the Brand Manager role is responsible for executing segment campaigns on brand. A Campaign Manager reports into the Brand Manager to support campaign execution.

The key accountabilities are:

- Contribute development of the brand strategy
- Activate the brand strategy and positioning in market
- To be the custodian of the brand
- Create the brand scorecard and tracking against it
- Brand governance
- Execute segment campaigns
- Mentoring and management of one direct report
- Manage brand budget

To be successful you will possess excellent stakeholder engagement and change leadership capability. You will have a deep understanding of market orientation and interplay between insights, strategy and campaign execution, along with strong written and verbal communication skills.

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