Head Of Marketing

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Reporting to the CEO and as part of the Executive Leadership Team, the Head of Marketing & Outreach is a pivotal leadership role that combines strategic vision with creative execution, offering the opportunity to shape how Black Swan connects with audiences and communities across Western Australia.
Responsible for driving bold campaigns, leading a dynamic team, and overseeing ticketing, customer experience, access and outreach, the position is central to growing audiences and deepening engagement.
This role is ideal for a passionate, forward-thinking marketer who thrives on collaboration, leadership, and impact in the arts.
Why Join Us
Play a pivotal role in shaping the future of WA's state theatre company.
Lead and collaborate with a dynamic, creative and innovative team.
Work in an environment that values bold ideas, collaboration and impact.
Help us bring theatre to more people, in more places.
Black Swan is Western Australia's state theatre company.
Resident at the State Theatre Centre of WA, our purpose is to create exceptional, high-quality theatre that speaks to the world from our unique WA culture, landscape and moment in time.
At Black Swan, you will be part of a passionate team dedicated to bringing impactful theatre experiences to our community and beyond.
This role offers the chance to combine your passion for theatre with innovative marketing and outreach thatstrengthens theatre's place in the cultural life of WA and beyond.
Diversity Statement
We are committed to fostering a diverse and inclusive workplace where all employees feel respected and valued.
We welcome applications from individuals of all backgrounds, experiences, and perspectives.
We encourage candidates from First Nations, culturally diverse backgrounds, LGBTQIA+ individuals, people with disabilities, and others who may bring unique perspectives to apply.
Key Selection Criteria (Summary)
We're looking for someone with:
1. Proven senior leadership experience in marketing, communications, or audience development within the arts, cultural, or creative industries.
2. Demonstrated success in strategic planning and delivery of integrated marketing and communications campaigns across paid, owned, and earned channels.
3. Strong brand management expertise, with a track record of building and maintaining a compelling and consistent organisational identity.
4. Deep knowledge of audience development and outreach practices, including segmentation, CRM systems, loyalty/membership programs, and access initiatives that remove barriers to engagement.
5. Demonstrated ability to lead digital marketing strategies, including website optimisation, social media, and content-rich campaigns that drive sales, engagement, and donations.
6. Experience managing ticketing operations and CRM platforms (e.g. Tessitura or similar), ensuring data integrity and customer service excellence.
7. Proven ability to manage budgets and analyse ROI, with a data-driven approach to decision making and forecasting.
8. Outstanding stakeholder management and relationship-building skills, with the ability to inspire collaboration across staff, artists, board, media, and industry partners.
9. Demonstrated capacity to lead and mentor teams, fostering a culture of creativity, accountability, and high performance.
10. Excellent communication and presentation skills, with the ability to engage diverse audiences and represent the company in public forums.
Application Process
Please address all general enquiries, position description requests, and applications to Deanna Faust, Head of Operations at [emailprotected] .
To apply, please submit in PDF format:
Your CV
Cover letter (maximum two pages) addressing the essential selection criteria
Applications will be reviewed on a rolling basis until the closing date of midday Monday 8 September.
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Your application will include the following questions:Which of the following statements best describes your right to work in Australia?
How many years' experience do you have in a marketing role?
How many years of people management experience do you have?
Have you worked in a role where you were responsible for brand planning?
Have you worked in a role where you were responsible for budget management & forecasting?
Advertising, Arts & Media
Black Swan is a theatre company of national significance, creating exceptional theatre that nurtures Western Australian audiences and artists, and promotes our artists within the state, nationally and internationally.
Founded in 1991, Black Swan has earned both critical and popular acclaim for its world premiere productions and highly distinctive reinterpretations of international theatre classics – all of which are infused with the unique culture of Western Australia.
In addition to the work produced for the stage, Black Swan's underlying strength is in artist development and broadening access and engagement with our state-wide community.
Over the past five years, the company has seen enormous growth in audiences, built its internal capacity and established a benchmark for quality productions of scale in Western Australia.
Looking to the future, the three areas of core strategic focus are artist development, education and regional engagement.
Source: this is an extract from the company's own website.
Black Swan is a theatre company of national significance, creating exceptional theatre that nurtures Western Australian audiences and artists, and promotes our artists within the state, nationally and internationally.
Founded in 1991, Black Swan has earned both critical and popular acclaim for its world premiere productions and highly distinctive reinterpretations of international theatre classics – all of which are infused with the unique culture of Western Australia.
In addition to the work produced for the stage, Black Swan's underlying strength is in artist development and broadening access and engagement with our state-wide community.
Over the past five years, the company has seen enormous growth in audiences, built its internal capacity and established a benchmark for quality productions of scale in Western Australia.
Looking to the future, the three areas of core strategic focus are artist development, education and regional engagement.
Source: this is an extract from the company's own website.
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