Paid Media Specialist

**Company Description**:
Shift is finance on demand for business. Enabled by streaming data, Shift provides credit and payments platforms that help businesses trade, pay and access funds. As one of Australia's fastest-growing technology companies, Shift is changing the way businesses access finance.

Shift has been recognised by AFR's Fast 100, Deloitte's Technology Fast50, Smart Company's Smart50 and Deloitte's Asia Pacific Technology Fast 500.

Shift is seeking an experienced Paid Media Specialist to join the Marketing Team. Reporting to the Senior Marketing Manager, you'll have a key focus on planning, creating and managing PPC campaigns to drive customer acquisition and build Shift's brand awareness.

Shift is a high-growth business and is looking for a motivated self-starter who is a strategic thinker yet detail-oriented, and is comfortable working in a dynamic, fast-paced environment.

This is a full-time, flexible role.

**How you will make a difference**
- Contribute to and execute Shift's digital marketing strategy across paid and organic channels.
- Plan, create and manage PPC campaigns across Google, Facebook, LinkedIn and Bing.
- Manage and oversee the development of assets (including landing pages, creative, banners, animations and videos) to support campaigns.
- Perform daily management of PPC campaigns to optimise performance.
- Evaluate and test new channel opportunities.
- Work with key stakeholders to maximise conversion rates of landing pages.
- Analyse campaign performance to provide insights and recommendations back to key stakeholders.
- Manage Shift's organic social media strategy including content calendar development and management, content creation, publishing, and community management.
- Keep up to date on the latest trends and technologies in digital marketing.

**Qualifications**:

- Bachelor's degree in marketing or a relevant field
- 2+ years hands on experience managing PPC channels end-to-end
- In depth knowledge of Google Ads and Facebook Ads
- Proficient with analytics tools (Google Analytics and Tableau experience highly regarded)
- Data driven approach with a test and learn mindset
- Great communication skills
- Ability to work cross-functionally
- Thrives in a fast-paced environment

**Additional Information**:
**Our culture**

At Shift, we take pride in our diversity and culture of inclusion. With the customer always first in mind, we are passionate about solving problems, delivering value and making a real difference. Here, time is precious, there are no politics and no egos. It's one team, with shared successes and failures. If you're ready to challenge convention, we are ready for you.

**The perks**

Shift offers it's team members competitive remuneration and the opportunity to make your mark in a fast-paced, energetic, high-achieving environment. Centrally located in North Sydney CBD, we're close to transport, restaurants, cafes and shops. You'll enjoy free breakfasts and healthy snacks, and a friendly social atmosphere. There are also plenty of staff-led social events, Leadership series, Lunch & Learns and other initiatives for you to participate and grow. And best of all, on your birthday, you get the day off As well as this, we also provide other impressive benefits including 26 weeks paid parental leave, annual bonuses to reward your performance, and a flexible working program supporting remote and hybrid working styles.