Salesforce Marketing Automation Technical Architect

2 weeks ago

Melbourne, Victoria, Australia Ive Group Full time

Salesforce Marketing Automation Technical Architect
Join to apply for theSalesforce Marketing Automation Technical Architectrole atIVE Group
About the Role
Marketing Automation Technical Architect role is to lead the design, implementation and optimisation of enterprise-grade marketing automation ecosystems.
This role plays a critical part in transforming customer engagement through seamless orchestration of campaigns, real-time personalisation and data-driven decision-making.
The role requires deep platform knowledge, strong technical acumen and a strategic mindset to deliver scalable, secure and high-performing solutions that align marketing initiatives with business outcomes.
Please note:Applicants must have full Australian working rights, this role is not open to sponsorship.
Key Responsibilities:
Architect & Design:Build scalable, omnichannel marketing automation and personalisation solutions.
SFMC Expert:Lead Salesforce Marketing Cloud (Email, Journey, Mobile, Automation Studio) implementations.
Data Integration:Unify customer data with Salesforce Data Cloud for segmentation and predictive insights.
Platform Owner:Manage governance, performance, upgrades, and licensing across martech platforms.
Systems Integration:Connect CRMs, CDPs, analytics tools, and databases via REST/SOAP APIs.
Data Compliance:Ensure GDPR, CCPA, CAN-SPAM compliance with robust data models and consent handling.
Campaign Execution:Create advanced customer journeys with real-time triggers and behaviour-based targeting.
Optimisation & Reporting:Use BI tools, A/B testing, and analytics for continuous performance improvement.
Leadership & Collaboration:Mentor teams, partner cross-functionally, and lead vendor/platform evaluations.
About You – Essential Skills and Experience
Our ideal candidate will possess the following experience and attributes:
5–8 years of hands-on experience in marketing automation, martech integration and platform architecture.
One or more marketing automation platforms (SFMC, Adobe Campaign, Acoustic, Marketo, Braze)
SQL for advanced data queries and automation logic
REST/SOAP API design and integration
Programmatic Architecture
Development Lifecycle and Deployment
Data Architecture and Management
Identity and Access Management
Architect Journey
Experience in building enterprise-grade MarTech architecture that handles large-scale, real-time data and global audience segmentation.
Desired Skills & Certifications:
Salesforce Marketing Cloud Certifications (Admin, Email Specialist, Consultant, Developer)
Salesforce Data Cloud Certification
Adobe Campaign Classic/Standard Developer Certification
Experience with CI/CD tools, version control (Git) or DevOps pipelines
Familiarity with cloud platforms (AWS Lambda, Azure Functions)
Knowledge of identity resolution, CDPs (e.g., Segment, Tealium) and real-time data layers
Experience with mobile engagement (push, in-app, SMS) and personalisation engines
Soft Skills & Attributes:
Strong problem-solving and analytical thinking
Exceptional communication and stakeholder management skills
Ability to balance long-term platform scalability with short-term campaign execution needs
Highly organised with the ability to manage multiple projects and priorities in a fast-paced environment
A proactive, curious and collaborative mindset with a drive for innovation.
If this sounds like you, we want to hear from you.
#J-18808-Ljbffr

  • Salesforce Marketing Automation Technical Architect

    2 weeks ago

    Melbourne, Victoria, Australia IVE Group Full time

    Salesforce Marketing Automation Technical ArchitectJoin to apply for the Salesforce Marketing Automation Technical Architect role at IVE GroupAbout the RoleMarketing Automation Technical Architect role is to lead the design, implementation and optimisation of enterprise-grade marketing automation ecosystems. This role plays a critical part in transforming...

  • Senior Technical Architect

    1 week ago

    Melbourne, Victoria, Australia Salesforce Full time

    OverviewSenior Technical Architect to join Salesforce Health & Life Sciences (HLS) team. In this role, you will serve as a solution design authority and technical leader across complex digital health programs. You will architect scalable, secure, and interoperable Salesforce solutions that align with healthcare-specific needs and technical standards. This...

  • Senior Technical Architect

    1 week ago

    Melbourne, Victoria, Australia Salesforce Full time

    OverviewSenior Technical Architect to join Salesforce Health & Life Sciences (HLS) team. In this role, you will serve as a solution design authority and technical leader across complex digital health programs. You will architect scalable, secure, and interoperable Salesforce solutions that align with healthcare-specific needs and technical standards. This...

  • Senior Technical Architect

    2 weeks ago

    Melbourne, Victoria, Australia Salesforce, Inc.. Full time

    Our Health & Life Sciences (HLS) team partners with healthcare organizations across public health, aged care, disability, and mental health to deliver transformative digital experiences.We combine industry insight with Salesforce platform expertise to co-create solutions that improve access, safety, and patient-centered care.Salesforce Industries (SFI)...

  • Senior Technical Architect

    1 week ago

    Melbourne, Victoria, Australia Salesforce, Inc.. Full time

    OurHealth & Life Sciences (HLS)team partners with healthcare organizations acrosspublic health, aged care, disability, and mental healthto deliver transformative digital experiences. We combine industry insight with Salesforce platform expertise to co-create solutions that improve access, safety, and patient-centered care.Salesforce Industries (SFI) enhances...

  • Senior Technical Architect, Heroku

    3 weeks ago

    Melbourne, Victoria, Australia Salesforce Full time

    OverviewJoin to apply for the Senior Technical Architect, Heroku role at Salesforce.Heroku Professional Services is seeking a Senior Technical Architect to lead clients through app development and deployment on Heroku for critically important systems. This role demands deep technical expertise in cloud-based app development along with a robust understanding...

  • Senior Technical Architect, Heroku

    3 weeks ago

    Melbourne, Victoria, Australia Salesforce Full time

    Overview Join to apply for the Senior Technical Architect, Heroku role at Salesforce. Heroku Professional Services is seeking a Senior Technical Architect to lead clients through app development and deployment on Heroku for critically important systems. This role demands deep technical expertise in cloud-based app development along with a robust...

  • Senior Technical Architect, Heroku

    2 weeks ago

    Melbourne, Victoria, Australia Salesforce Full time

    OverviewJoin to apply for the Senior Technical Architect, Heroku role at Salesforce.Heroku Professional Services is seeking a Senior Technical Architect to lead clients through app development and deployment on Heroku for critically important systems.This role demands deep technical expertise in cloud-based app development along with a robust understanding...

  • Salesforce Architect

    7 days ago

    Melbourne, Victoria, Australia Xpt Software Australia Pty Ltd Full time

    Position: Salesforce Architect • Design and implement state-of-the-art technical solutions on the Salesforce platform.• Lead and mentor a team of technical resources, ensuring best practices are followed.• Collaborate with stakeholders, including business leaders and system analysts, to understand requirements and develop appropriate solutions.•...

  • Marketing Automation Enterprise Architect

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $140,000 - $170,000

    Senior Marketing Automation ArchitectDevelop strategic solutions to enhance customer engagement and drive business growth through seamless orchestration of marketing campaigns, real-time personalisation and data-driven decision-making.Key Responsibilities:Design and implement enterprise-grade marketing automation ecosystems that integrate with Salesforce...