Brand Activation Manager

3 days ago

Melbourne, Victoria, Australia L'Oréal Full time

ABOUT THE DIVISION
At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are.
We are recruiting a Brand Activation Manager to support our Matrix and Biolage brands. Work closely with the commercial team to ensure clear, sufficient & differentiated plans across salon, wholesale & retailer channels.
ABOUT THE ROLE
- Accountable for the strategic activation & growth of the brand across the "bricks and mortar" customer base.
- Monitor the customer strategy working hand-in-hand with the sales team and monitor the proper implementation of retail materials.
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand.
- Manage the collection and analysis of consumer and market insights, sharing findings with Senior Management to ensure the consistency of brand growth plan.
- Work closely with the education and sales team in order ensure proper understanding, rationalization and effectiveness of the promotions and activation that resonate to the clients and drive sales.
- Drive business performance through strong ways of working foundations with cross functional teams.
- Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growth.
- Understand the hair market context and trends, knowing where, when and who to engage.

ABOUT YOU
- You will be highly motivated with a can-do attitude and have the ability to negotiate commercially.
- Previous experience in a similar brand/activation management role within the Hair/Beauty or FMCG/ Retail industry with an understanding of retail and professional channel will be highly desirable.
- Excellent communication and proven stakeholder management and engagement skills

ABOUT THE PERKS
- Product allowance and discounts across the portfolio
- Life insurance and Income Protection
- Hybrid work environment - enjoy 2 days WFH
- Corporate discounts
- Continue to build your knowledge through our many learning opportunities

ABOUT L'ORÉAL AUSTRALIA
L'Oréal Australia acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.

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