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Brand Experience Activator

3 weeks ago

Melbourne, Victoria, Australia beBeeTradeActivation Full time $90,000 - $150,000

Job Overview

As a key member of our team, you will play a pivotal role in executing below-the-line (BTL) marketing strategies for our Corporate Grocery portfolio or Independents network. This includes working closely with brand teams, sales, agencies, and retail media partners to activate trade plans that connect our brands with customers and drive shopper conversion.

Key Responsibilities:
  • We are seeking a skilled professional to develop and deliver channel-specific trade marketing campaigns
  • Manage creative agencies and execution partners
  • Partner with sales to deliver best-in-class activation
  • Coordinate with relevant stakeholders
  • Track ROI and deliver post-activity reviews and reporting
  • Collaborate across marketing, category, and commercial teams

Requirements:

  • You must have tertiary qualifications in marketing, business, or similar
  • Demonstrated experience in trade, brand, or customer marketing
  • Strong stakeholder management and communication skills
  • Familiarity with Coles 360, Cartology, or Citrus Ad
  • Experience with independents or sponsorship activation

Additional Requirements:

  • Strong attention to detail, planning, and time management
  • A drive to execute great brand experiences at the shelf or in-store
  • Minimum of 2-3 years of relevant experience