Paid Social Director

Mamamia – Social Media Growth Lead (Sydney, NSW)Mamamia is Australia's largest independent women's media group.
Our core purpose is to make the world a better place for women and girls.
We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 shows.
This role is based in Sydney and reports to the Head of Audience Growth.ResponsibilitiesDevelop a comprehensive growth strategy for social platforms, collaborating with editorial and audience growth.Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.Regularly monitor performance and adjust strategy for Mamamia brand, show, and sub-brand channels.Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.Provide guidance, training, and support to team members on social media best practices and platform updates.QualificationsMinimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.Strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.Experience leading and managing a social media team, with the ability to delegate tasks and drive team success.Strategic thinker who can develop innovative social media strategies aligned with business goals and audience interests.Team player with effective communication and the ability to give and receive feedback with honesty and respect.Ability to prioritise the needs and perspectives of our audience and commercial partners in decision-making.Adaptability and creative problem-solving in a fast-paced environment.Life at Mamamia – Benefits and InclusionWe offer a fast-paced and innovative environment with a collaborative culture.
We have a startup spirit within a scaled-up business structure and support ideas with experienced teams.Flexible working conditions (Hybrid)A day off to celebrate your birthdayAdditional leave for years of service, annual rewards, and paid parental leavePaid volunteer leave to support RizeUp, our charity partnerWellbeing days and MOVE by Mamamia – a platform offering workouts anytime, anywhereMamamia is an equal opportunity employer.
All applicants will be considered regardless of race, sexuality, religion, colour, gender identity, or parental status.
Aboriginal and Torres Strait Islander people are strongly encouraged to apply.
If you require any assistance, including a workplace adjustment, please reach out to us.The ICONIC – Social & Influencer Media Coordinator (Sydney, NSW)The ICONIC is a fashion e-commerce and lifestyle destination and part of the LiSTNR family.
Reporting to the Senior Social & Influencer Manager, this role identifies purposeful creator partnerships and drives engagement on social channels to support traffic to THE ICONIC's app and website.Your Day-to-Day ResponsibilitiesBe a go-to support for the team, jumping in on ad hoc projects, competitor research, and campaign reporting.Support social media activities and influencer partnerships as required.Digital