Digital Optimisation Manager

**Digital Optimisation Manager - 50930**
- Location: Sydney - Hybrid Working Model
- 12 Month Max-Term Contract

**How will I help?**

As the Digital Optimisation Manager, you will be responsible for developing and implementing strategies to optimise the experience across all digital journeys in the Merchant Portfolio. Your primary focus will be driving sales by improving user experience, increasing engagement, and driving conversion rates. You will work closely with cross-functional teams to ensure our digital channels deliver outstanding performance and value to our customers.
- Be a game changer, lead initiatives that drive efficiency and innovation, making a real impact on our customers.
- Innovate & Collaborate, work with a talented team that supports brainstorming big ideas and celebrate our wins together.
- Dynamic team environment, flexible working environment, where we thrive by making the work better, smarter and fun.

**Key Accountabilities**:

- Develop and execute digital optimisation strategies across web, mobile, and app platforms.
- Analyse user behaviour and engagement metrics to identify areas for improvement.
- Lead A/B testing and multivariate testing to refine digital experiences.
- Collaborate with UX/UI designers, developers, and marketing teams to implement best practices and enhancements.
- Monitor and report on digital performance, providing actionable insights and recommendations.
- Stay up-to-date with industry trends and emerging technologies to drive innovation.

**What's in it for me?**

You'll play a significant part of the future of a business that has been around for 200 years. Our purpose is to create better futures together. So, we'll back you in the development of your career, internal career prospects, and flexible working. You'll also keep learning to grow your career, backed by a fantastic team of people with a can-do, supportive structure. Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- Proven experience in digital optimisation, web analytics, and performance marketing.
- Strong knowledge of A/B testing tools, analytics platforms (e.g., Adobe Analytics, Insightech), and SEO.
- Excellent problem-solving skills with a data-driven approach.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects and stakeholders.
- Ability to provide input into strategy and best practices to drive sales + conversion uplift

**What is it like to work there?**

We aim to provide one big, supportive team to help us achieve our purpose of creating better futures together. As well as competitive remuneration and a great culture, joining the Westpac family means you will get some of the best banking, wealth and insurance benefits in the market.

We back our employees by helping them work towards industry-recognised qualifications, using online learning, training modules and career planning tools for you to grow with us. We will even pay you to do volunteer or community work.

As an equal opportunity employer, we are proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I apply?**

Start here. Just click on the **APPLY **or **APPLY NOW **button.

**Do you need reasonable adjustments during the recruitment process?