
Therapy Area
1 week ago
**About the Role**:
Novartis Pharmaceuticals, a leading global healthcare company, is seeking a passionate and strategic leader to join our team as a Therapy Area & Network Lead for Gene Therapy (GTX).
If you are an individual with a curious mindset, inspired to do things differently, and eager to leverage your strategic leadership skills and broad customer engagement expertise, this role offers an exciting opportunity to address critical unmet needs in Neuroscience disease areas and Gene Therapy.
In this role, you will have the platform to rethink, challenge, and adapt the traditional approach to deliver impactful changes. As the primary point of contact for key Centers of Excellence across Australia, your focus will be on supporting optimal patient journeys and outcomes.
You will navigate complex hospital stakeholder networks, rapidly synthesize and interpret information, and engage a broad range of local and global stakeholders to ensure the appropriate utilization of Gene Therapies and pre-launch patient and stakeholder engagement mapping.
You will join a team of visionaries who are passionate about improving customer and patient outcomes. Reporting to the Head of GTX, this role is designed to operate within an agile framework, requiring a growth mindset and adaptability in a dynamic environment. A self-starter with a continuous improvement mindset is essential.
Major Accountabilities:
Key Centers of Excellence Engagement & Marketing
- Manage end-to-end HCP experiences through strategic partnerships aligned with business priorities.
- Map patient journeys and identify pain points and pivot points to enable effective access to Gene Therapies.
- Develop insight-driven customer and product strategies aligned with business priorities.
- Serve as the primary point of contact, understanding customer needs, conducting clinical discussions, and providing responsive support to operational and technical queries.
- Keep up to date with changing customer preferences and market dynamics and respond accordingly.
- Coordinate with the local cross-functional team to provide appropriate regulatory and technical training sessions when required.
- Development of the marketing strategy and plans, positioning and imperatives to achieve financial objectives utilising existing processes and increased input from enhanced customer relationships.
- Ensure robust execution of the marketing plans across multiple channels aligned with clinician preference
- Drive successful implementation of marketing tactical plan
- Management of spend budget with clarity on return of investment.
- Contribute/co-lead to the Integrated Brand team (IBT) across functions through communication of the brand/portfolio vision, clarity of direction and leading by example via IBT and beyond.
Data Interpretation and Synthesis:
- Understand, manipulate, and synthesize complex data across different technical operations and clinical data sources.
- Identify insights and develop robust strategic engagement plans at a National and Account level.
Coordinate NVS Resource and Exceptional Customer Experience:
- Leverage appropriate NVS resources based on data and insights to deliver a seamless customer experience and improve patient outcomes.
- Establish close ties between operational/process and medical or commercial tasks, operating with agility principles to coordinate the appropriate customer engagement.
- Role model an agile mindset, prioritizing engagement based on customer value, continuously iterating, and improving the response cycle.
- Navigate ambiguity and complexity both internally and externally, showcasing high change agility and a growth mindset.
- Deliver operational plans on time and within budget, as agreed by the cross-functional team.
Manage Digital and Multichannel Customer Engagement:
- Understand customer channel and engagement preferences to ensure effective communication.
- Interpret digital analytics and lead content planning for digital engagement.
**Diversity & Inclusion / EEO**:
- We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._
**Role Requirements**:
What You'll Bring:
- Bachelor's degree as a minimum, preferably a Masters or MBA
- Strong experience in customer facing and / or marketing roles ideally within the pharmaceutical, consumer health, medical device industry.
- Demonstrated partnering and influencing skills, stakeholder management, project management, and people leadership.
- Strong quantitative and qualitative analysis skills, connecting the dots, generating insights, and prioritizing business questions and recommendations.
- Experience in customer experience management (engagement, services, and solutions).
- Proficiency in digital projects and multi-channel metrics.
- Experience developing and delivering services in large complex enterprises.
- Knowledge of the Australian Pharmaceutical Industry.
- Previous experie
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