Digital Analytics

**Company Description** Are you ready to be a big part of something big?**

At carsales, we're all about making buying and selling a great experience. For 25 years we've been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

Our **Data Team** has embarked on an exciting phase of transformation, and in this unique role you will collaborate closely with our **Product & Technology Teams **in delivery** **of their strategy and roadmaps, to help understand customer lifecycle, drive engagement and execute on new products with customer experience always top of mind.

Not something you'd expect from one of the country's biggest tech companies, is it?

And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle - Office, Hybrid or Anywhere.

**What's on offer**:

- A place where you can move your career forward, where you'll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
- _ We're proud to be recognised as one of Australia's Best Workplaces by Great Place to Work, a Family Friendly Workplace, a WORK180 endorsed employer for women and WGEA Employer of Choice for Gender Equality_
- The support of a highly engaged, high-performing team including a leadership team that's you'll actually have face time with.
- 22 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.

This is your opportunity to join the carsales team as we embark on the next phase of our transformative journey and be a big part of something big. We are seeking someone who excels not only in implementing collection of critical data across an estate of digital web & app properties, but also in the cross-functional skills necessary to drive genuine business growth.

You will be instrumental in enabling & advising on all manner of analytics, experimentation, personalisation & optimisation use cases across an exciting product roadmap for one of our company's largest portfolios. Join us and be a catalyst for change in a dynamic and forward-thinking environment.

**What you'll do**:

- Lead & evolve the development of implementation practices to enable fit-for-purpose digital data collection to support incremental growth and expansion of data utilisation across the carsales business, aligned with revenue and commercialisation opportunities
- Identify web & app data collection requirements based on key use cases, and act as a key contributor alongside Product, Analytics & Marketing teams to ensure feasible measures of success are incorporated into data collection requirements
- Manage end-to-end implementation of data collection to designed specification across app & web, enabling carsales to record & act upon; user behaviour/traits/personas, interaction with digital features & functionality, opportunities for A/B testing and experimentation, customer journey / purchase patterns
- Construct points-of-view on, undertake assessments of, and bring perspectives in on emerging digital analytics technologies with applicability to carsales and delivery of commercial success in mind

**Qualifications** What are we looking for?**
- Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don't take ourselves too seriously).
- An all-of-business ownership mindset over siloed success; leading with high levels of personal integrity and accountability, and the ability to build trusted working relationships with management and execution teams alike
- Strong organisational & prioritisation skills
- Able to lead the elicitation of data requirements from non-technical audiences, produce technical solution design and implementation specifications, collaborate & communicate with developer teams to achieve successful implementation
- Knowledge of data collection & tracking practices within native mobile app environment e.g. Firebase Analytics, mobile SDKs, app-based Google Tag Manager is highly advantageous
- Demonstrated expertise working with digital analytics platforms, tag management systems & data collection technology (e.g. Google Analytics, Adobe Analytics/CJA, Amplitude, MixPanel, Google Tag Manager, Adobe Launch, web SDKs)
- Knowledge or experience of data collection to support either; A/B testing & experimentation platforms such as Optimizely/Google Optimize and/or Marketing Automation (swrve, Braze) platforms is advantageous

**Additional Information** A few other things we want to let you know about...**
- We know