Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Universal Business Team Full time

The Company TKV provides comprehensive track and undercarriage solutions to owners and operators of fleets of tracked machinery throughout Australia. They take pride in their ability to support business owners and operators by offering undercarriage maintenance solutions efficiently and confidently, reducing downtime, frustration, and missed opportunities.Role PurposeAs the Marketing Manager, your mission is to drive business growth by executing brand strategies and efficiently managing daily marketing tasks. Your primary responsibility is to develop and execute a comprehensive marketing plan and budget that aligns with our strategic goals and targets set by the CEO. This plan will promote brand awareness, communicate TKV's competitive advantage, and enhance brand positioning in chosen markets. You'll work hands-on with your team and subcontract providers to achieve results and implement the marketing plan while having input into the overall business, financial, and brand strategy.
Key Tasks
- Planning, directing, and coordinating marketing budgets in line with strategic goals.
- Developing and understanding customer personas, including buying habits and preferences.
- Clearly communicating TKV's brand message and competitive advantage across various platforms, including video, social media, web, mobile, and traditional channels.
- Using data-driven analysis and market research to identify opportunities and gaps in the market.
- Collaborating closely with the Sales Team to ensure alignment between marketing activities and sales programs, maximizing business outcomes.
- Maintaining a suite of marketing collateral and promotional materials, including stationery and uniforms, to support the sales team.
- Identifying, engaging, and coordinating subcontract resources to handle tasks beyond the in-house team's capabilities, with regular performance audits to ensure standards are met or exceeded.
- Managing the portfolio of brands across the TKV group of businesses to ensure relevance, clear communication, and maintenance.
- Developing an Ecommerce strategy and systems to create a new revenue stream.

Key Responsibilities
- Overseeing the overall marketing plan budget and Return on Marketing Activities (RMA).
- Driving revenue growth by increasing sales through effective marketing activities.
- Understanding customer segments and advocating for the customer within the business.
- Continuously measuring, evaluating, and improving marketing strategies and performance.

If you are an experienced Marketing Manager with a track record of driving business growth through strategic marketing initiatives, creative campaigns, and effective team management, we encourage you to apply. Join us in our mission to elevate our brand and achieve our growth objectives.

  • Business Growth Director

    2 weeks ago

    Melbourne, Victoria, Australia beBeeGeneral Manager Full time $150,000 - $180,000

    We are seeking a visionary leader to drive business growth and lead our organisation in the thriving automotive industry.As a key strategic position, you will be responsible for developing and executing comprehensive business plans, leading a diverse team, and implementing effective operational strategies to optimise performance and achieve maximum...

  • Implementation Manager

    2 weeks ago

    Melbourne, Victoria, Australia 3 Phase Marketing Full time

    **Melbourne**:The reality is, we spend most of our lives at work, so it helps if it's a rewarding, inspiring place to be. At 3PM, we've gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about.Agency-land has gained itself a crappy reputation over the years. But we're...

  • Principal Market Analysis

    2 weeks ago

    Melbourne, Victoria, Australia Engie Energy Marketing Australia Pty Ltd Full time

    Requisition ID: 7497- Location: Southbank, VIC, AU, 3006**Overview****Responsibilities**:- Lead the Market Analysis stream within the analytics team- Engage with the Spot Trading, Forward Trading, Portfolio and Commercial teams to Develop tools to provide market analysis and insights for Australian Gas and Electricity physical and contract markets- Review...

  • Campaign Manager

    2 weeks ago

    Melbourne, Victoria, Australia 3 Phase Marketing Full time

    **Melbourne**:The reality is, we spend most of our lives at work, so it helps if it's a rewarding, inspiring place to be. At 3PM, we've gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about.Agency-land has gained itself a crappy reputation over the years. But we're...

  • Digital Account Manager

    2 weeks ago

    Melbourne, Victoria, Australia Sea Salt Marketing Full time

    Are you an experienced and highly organised Account Manager? If yes, we would love to meet you With a passion for everything digital marketing, you have great project management skills, and are on top of the latest social media trends to add value to our range of building and design clients.Working as part of our passionate content team who report to the...

  • Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Endeavor Operating Company, Llc Full time

    Job DescriptionContract SummaryJob TitleMarketing Manager, AustraliaDepartmentIMG (events division)Main Purpose of JobSupport, manage & report on all marketing activity across a portfolio of events.Reports ToCommercial Director - IMG Events (currently Paul Mudge)LocationMelbourneABOUT THE ROLEIMG is a global leader in sports, fashion, events, and media. The...

  • Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Grant Executive Search Full time

    Take the next step up in your Marketing Career- Leading Global Investment Management Group- Excellent Salary Package plus bonus & Lifestyle BalanceThis Top Tier Global Investment organisation is committed to building a high performance focused culture, as well as actively developing and encouraging its team for longer term individual career opportunities....

  • Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Oriental Merchant Full time

    **Job ID**: #58Description**Summary**:We are seeking a highly motivated and experienced Marketing Manager to join our team**PRIMARY FUNCTION**:Responsible for the development and execution of marketing plans in assigned category portfolio to achieve brands objectives as well as organizational goals.Work within a set budget to achieve various goals and...

  • Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Arup Full time

    Do you want to make a positive impact on the world? Sustainable development is at the heart of everything we do.- At Arup, you'll do more than work — you'll shape a better world._**About this role**We have a fantastic opportunity for a motivated **Marketing Manager** to join our vibrant and enthusiastic Marketing & Communications team. As a Marketing...

  • Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Jivaro Full time

    Work in a high performing team.- Advance in your career**The Role**This iconic Australian Retailer are seeking a passionate, energetic and experienced Marketing Manager who will play a vital role in driving internal alignment of the brand strategy and message - playing a key influencing role with the Product, VM and retail team in HO.**Key...