Digital Marketing Algorithm Strategist

1 week ago

Melbourne, Victoria, Australia Bebeealgorithm Full time

Marketing Algorithms Specialist
Develop and optimize core algorithmic models in marketing scenarios to improve efficiency and conversion rates. The role involves designing and building precision marketing models, leveraging user profiles, real-time behavioural data, and business objectives.
Key Responsibilities:
Design and build algorithms for user behaviour prediction, profiling, ROI estimation, and traffic allocation strategies.
Create data-driven strategies for user lifecycle management, including acquisition, retention, and repurchase.
Collaborate with data, product, and operations teams to ensure algorithmic solutions are effectively deployed within marketing systems.
Requirements:
At least 3 years of experience in related fields, with a solid foundation in algorithms and programming.
Master's Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
Proficient in at least one programming language such as Python, Scala, or Java; familiar with big data processing frameworks like Hadoop, Spark, or Flink.
Strong understanding of machine learning algorithms, commonly used models in marketing scenarios, and tools such as TensorFlow or PyTorch.
Familiar with SQL/Hive and experienced in large-scale data cleaning, feature engineering, and model tuning.
Deep understanding of user growth, ad placement, and e-commerce marketing scenarios, with the ability to design algorithm solutions aligned with business goals.
Clear logical thinking, ability to work independently, and strong team collaboration and communication skills.
Why This Role:
Shape the future of marketing by developing innovative algorithmic solutions
Collaborate with world-class talent in a user-centric global organization
Tackle unique, fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
We are committed to being an equal opportunity employer and believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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