Sem Specialist

1 week ago

Sydney, New South Wales, Australia News Corp Australia Full time

**What's the role?**
- The role will primarily focus on the Paid Search (Google Ads) with additional work across Google Shopping, tracking, Google Merchant Centre and reporting tools
- Managing a range of Google PPC clients across a range of industries with a range of different budgets
- Execute bid and buy strategies across SEM platforms to drive performance
- Ensure full delivery and performance standards of advertising campaigns are met
- Recommend opportunities for improvement in bid and buy strategies
- Utilise your deep understanding of actionable optimisation opportunities to execute on these
- Develops, leads and delegates discipline-level projects, i.e.Google Optiscore, platform audits,
- Google Performance/DR testing, internal process improvements.

**Who you are**
- Minimum 1+ years experience managing Google Search Ads, Google Shopping & Merchant Centre campaigns end-to-end.
- Expert knowledge in planning, delivering and optimising Google search campaigns and Google Shopping (and Merchant Centre) campaigns.
- A strong understanding and ability to navigate Google Analytics, including setting up goals/events and conversion tracking for Google PPC campaigns.
- Ability to understand client's goals, and problems and brainstorm solutions
- Experience working across Google Tag Manager with the ability to set up all tracking for a client from the ground up.
- Working knowledge of Data Visualisation tools such as Datorama or Tableau
- Be proactive, and have a 'can do' positive and flexible attitude.
- .

**What's in it for you?**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- ** Exclusively ours** - Access to publications and products from across the News Corp family
- ** Health & wellbeing** - Advice, support and facilities for healthy minds and bodies
- ** Time off**:

- News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities and recognition
- ** Financial wellbeing** - Support on making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference to our communities.

**Who are we?**

News Xtend was founded in 2014 as the digital marketing arm of News Corp Australia, and is today a powerful force in its own right. With its results-driven campaigns and customer-first approach, News Xtend helps more than 1,000 small and medium businesses (SMBs) to navigate the world of digital marketing and grow their businesses.

The company's constant innovation and ambition to break benchmarks and set new ones have resulted in a raft of industry awards and 50% year-on-year revenue growth over the past four consecutive years.

**What's next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_

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