Chief Marketing Officer

**About Us**:
City Venue Management is a facility management company managing Aquatic Centres & Health Clubs stretching from the Gold Coast through to the Sunshine Coast, we currently operate 28 sites across Queensland and continue to grow and develop with each passing day. Our purpose is_ 'creating experiences that delight and engage'_.

At City Venue Management, our vision is to attract the right people for our business. We are committed to helping every team member to be their best self by investing in their development and rewarding their commitment.

**What are we looking for?**

Fostering a vibrant, can-do corporate culture, consistent with CVM's _Purpose and Truths _and _Leadership Fundamentals_.

**The Role**:
**Our Culture**:
CVM people are essential to our success. We need a talented, motivated and resilient workforce to be able to deliver against our strategy and create experiences that delight and engage. We aim to create a work environment where employees feel valued, respected, empowered and inspired. If you share our company truths of fun, energy, collaboration, simplicity, maturity, a desire for new knowledge and are motivated to make a difference then we'd love to hear from you. We can offer you a collaborative and learning environment, where you will be supported with development opportunities. We encourage all of our employees to Be You, Feel Good and Keep Growing.

**What you need to succeed**:
The right culture fit for our company and people is the most important attribute, along with the following skills:

- Lead the strategic development and execution of the annual Marketing & Communications plan to deliver agreed Marketing and Business KPIs.
- Determine KPI's for the marketing department, work with key stakeholders to ensure an integrated approach to customer attraction, support and retention.
- Reinvent and continually improve customer journeys and ROI from all customer touchpoint channels.
- Devise brand specific online and offline marketing campaigns customised to drive CVM's digital marketing positioning as well as to fill and grow the lead pipeline with high-quality leads.
- Utilise data through a well-funded A/B test, learn and evolve approach to campaign planning, strategy and execution.
- Pursue acquisition targets through site enhancements and performance marketing funnel optimisation.
- Use data to drive informed decisions on enhancements to marketing strategy, planning and media mix.
- Maintain an entrepreneurial attitude to energise, coach and mentor the team to achieve a high performance culture.
- Cultivate a solid network of strategic partnerships, uphold a high standard of accountability of all external partners and agencies.
- Monitor and evaluate competitor activity and trends. Recommend actions to ensure our brands are ahead of the competitive set.
- Promote better practice within the Marketing department and constantly look to improve processes and procedures.
- Ability to collaborate effectively with all stakeholders.
- High attention to detail and a proven ability to prioritise competing commitments and meet deadlines.
- Consistently proactive, resilient and taking initiative wherever possible.
- High level communication and consultation skills, including a commitment to open, honest, two-way and frequent communication.
- Decision making skills, ability to consult and gather information, consider alternatives, communicate decisions and review outcomes in a timely manner.
- Disciplined to manage the varied components to this role.
- A collaborative and flexible style, with a strong service mentality.
- A curious mind who is committed to lifelong learning.
- A leader with both creative, analytical and data driven thinking.

**Essential Experience and Attributes**:

- Experience interpreting a strategic vision into an operational model.
- Bachelor's or Masters Degree in media, marketing, communications, or equivalent.
- 5-10 years' experience in leading a marketing team

**What are the perks?**
- Our company culture thrives on a positive team environment and the focus on every role contributing to high performance outcomes.
- We value the opinion of all employees and take measures to consistently ensure every voice is heard.
- We do meaningful work every day - we move fast and focus on what matters.
- We are empowered to make decisions - we don't let processes and approval hierarchies get in the way; we trust our team to use their judgement.
- Our entrepreneurial spirit creates exciting and rewarding careers where you can challenge the status quo whilst making a difference.
- Our City Perks program offers a range of generous discounts.
- We have fun - we celebrate our successes & don't take ourselves too seriously

**Where to from here**: