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Omnichannel Specialist
2 weeks ago
This job is with Pfizer, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Why our Customers Need You
Pfizer Worldwide colleagues play a key role in connecting evidenced based, scientific content for our Health care professionals and Patients this enables our colleagues and stakeholders to enable better health and treatment outcomes.
What You Will Achieve
The Omnichannel Specialist role is accountable for delivering data science-driven strategic and tactical support in Australia. As a strategic partner to Commercial and Medical team, this person will develop and implement models and data-science derived insights that directly influence and transform most critical questions across the business
This will include leading the execution and interpretation AI/ML models, framing problems, and shaping solutions with clear and compelling communication of data-driven insights
This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join Business Analytics & Insights (BAI) colleagues worldwide that are constantly supporting business transformation through their proactive thought leadership, innovative analytical capabilities, and their ability to communicate highly complex and dynamic information in new and creative ways.
How You Will Achieve It
- Provide data science and insights to Country Commercial and Medical teams to drive brand tactic decisions.
- Act as strategic partner to frame, investigate, translate complex data related models, and answer key business questions.
- Interface with Omnichannel-operations on execution and data science bespoke analytical needs
- Connect machine learning models and insights together to identify Medical and Commercial brand opportunities and tactics to execute.
- Guide Medical and Commercial brand teams via compelling and persuasive story and deliver clear and actionable brand tactic recommendations.
- Track and analyze impacts of Medical and Commercial brand strategies and tactics using dashboards and data products.
- Partner with Data Science COE to develop bespoke AI and machine learning models; Configure pre-built models and interpret updated results.
- Ensure alignment with Data Science COEs teams to ensure cohesive activities with stakeholders.
- Partner with Business Analytics & Insights market lead to incorporate and prioritize data science insights into analytics plans and recommendations.
Must Have
- University / Bachelor's degree or equivalent (data science, business analytics, computer science, mathematics, business administration, marketing, economics or similar). Master's degree/pharma industry experience preferred.
- Experience in omnichannel marketing analytics and in cross-functional cooperation regarding functions and markets
- Fluent in English (written and spoken)
- Strong MS Excel and PowerPoint skills
- Experience with machine learning technology, such as: big data stack, Python, R, and visualization techniques
- Experience in understanding brand content, strategy, and tactics
- Ability to effectively utilize dashboards and data products to derive insights
- Understands quantitative and qualitative research methodologies
- Experience in management of secondary data with application of real-world data
- Ability to partner with cross-functional teams (Commercial, Medical, Operations) to execute brand tactics
- Proven ability to connect, integrate and synthesize analysis and data into a meaningful 'so what' to drive concrete strategic recommendations for brand tactics. Capable of describing relevant caveats in data or in a model and how they relate to business question
Nice-to-Have
- Pharmaceutical Industry experience
- Good working knowledge of relevant industry codes of conduct/practice
Additional Information
As part of our commitment to provide opportunities for all colleagues to grow and develop, we encourage colleagues with the appropriate skills and experience to apply
Work Location Assignment: Hybrid
At Pfizer we care about our colleagues' wellbeing and offer a range of great benefits for them, including:
- Paid parental leave
- Access to Health & Wellness apps
- Career Growth Experiences program
- Recognition & rewards program
- Paid volunteer days
- Life Insurance Benefits
- Pfizer Learning Academy access to top content providers
- Access to flu vaccines & skin checks
- Options to purchase additional leave
- Salary packaging & novated lease options
- Benefits listed may vary depending on your position and location and may be subject to change.
Pfizer Australia and New Zealand's diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.
If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.
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