Performance Marketing Executive

**Performance Marketing Executive**

Admin Building (at rear of Aquarium), 1-5 Wheat Road; Darling Harbour

Sydney, NSW, 2000

Australia

**Who are Merlin Entertainments?**

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 120 attractions across 25 countries, delivering memorable experiences to nearly 65 million visitors a year. We're the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, Wild Life, Madame Tussauds, and the Fly Treetop Adventures, amongst others.

If you share our passion, then we have a fantastic opportunity to join our team as a
**Performance Marketing Executive** supporting our attractions across APAC.

**About the role**

Reporting to the Performance Marketing Manager you will be responsible for creating, optimising and managing paid social and search campaigns alongside our agencies, increasing ROI and accelerating the growth of online channels.

On a day to day basis you will:

- Create, optimise and manage our paid media campaigns across paid search, display, and social with support from our third party agencies
- Support our SEO strategy across APAC.
- Collaborate with our local marketing teams on the delivery of key campaigns across the brand portfolio effectively driving traffic, revenue and our ROI business goals
- Implementation and optimisation of paid media campaigns and SEO strategy

**About You**

A passion for travel and tourism is essential for any of our roles, and to truly shine in this position you will also have:

- Good working knowledge of Google Ads (Search & Display), Facebook Ads and other paid advertising platforms, Salesforce Advertising Studio, Google Analytics, Google Search Console, SEO best practice and organic visibility tools.
- Basic understanding of the ecommerce landscape across Asia including prominent platforms and trends
- Hands on experience of running paid media campaigns ideally via in house with mínimal agency support
- Proficient use of Excel to create and update reports and work with large data sets to draw insight from.
- Be an excellent communicator and influencer.
- Strong organisational skills, with the ability to multi task and hit the ground running within a hand on role.
- Passionate and driven individual, who can demonstrate their enthusiasm for digital and ecommerce.
- Flexibility in adapting to fast-changing priorities and fast paced work environment.

**What we can offer you**
- Flexible working policy
- Corporate benefits such as free entry to all our attractions WORLDWIDE
- Other external and internal discounts such as 25% off in our stores and cafes
- Additional Leave, including birthday, wellbeing and volunteer leave to give back to a cause you care about
- Domestic and global opportunities to expand your skills and grow your career, including internal and external professional development courses

Perhaps the biggest benefits of joining us, however, are the amazing opportunities to advance your career. Merlin is a large, global, expanding business, so for a high-reaching and dedicated individual looking to go much further with their career, we can provide the opportunities and the support to help you realise your potential.

**Our culture and values**

We are a business built on FUN, and a role with Merlin is unlike a job anywhere else. Every day we work our magic in a variety of wonderful ways, whether it's counting penguins, crafting the perfect celebrity eyebrows or offering vital support behind the scenes, each of us are focused on creating magic memories for our guests every day, and it's fair to say we love what we do

We may be a fast-moving global business, but we're proud to say we're a down-to-earth, caring and supportive bunch too. We are truly committed to developing and supporting our amazing staff members to allow them to flourish in their roles and forge an exciting career at Merlin.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 3 charities: Merlins Magic Wand, the SEA LIFE Trust, and the WILD LIFE Conservation Fund.

**Everyone Matters at Merlin.**
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible