Senior Manager, Loyalty

HomeMade, Mable, Leap in and Mable Direct are entities under the Attain Healthtech Group of companies.
While our companies are diverse, three similarities bind us:1.
We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards, and shaping the future of care.2.
We believe in technology as an enabler.3.
We're driven by helping customers attain better outcomes.This position is part of the Mable team.About MableMable is one of Australia's leading and fastest-growing healthtech platforms.
As a purpose-driven company, we connect thousands of people with disability and older Australians to independent support workers of their choosing and on terms that suit them.Since 2014, we have facilitated over 25 million hours of support and have been recognized on the AFR's Top 100, Deloitte Tech Fast 50, and previously awarded Australian Growth & Technology Growth Company of the Year.Joining Mable means working in a high productivity, dynamic environment, leading to meaningful change in Australia's care and support sectors.To learn more, visit the roleDue to rapid growth, Mable is seeking a Senior Manager, Loyalty and Retention to design, lead, and optimize our customer loyalty and retention strategy.Reporting to the Head of CRM, this senior role will be the business lead for loyalty, shaping and executing the end-to-end strategy across marketing, development, and roadmap initiatives.You will drive customer growth through powerful nurture and retention programs that deepen engagement and deliver measurable impact.Key responsibilities include:Designing and delivering a data-driven loyalty strategy that maximizes customer retention and lifetime value.Leading the launch and continuous evolution of Mable's loyalty offerings, ensuring they meet customer needs and drive business outcomes.Leveraging insights from customer behavior and program performance to optimize strategies, boost engagement, and improve ROI.Partnering with marketing, product, operations, and analytics teams to embed loyalty initiatives across customer touchpoints.Driving innovation through personalization and automation to create tailored customer experiences.Overseeing loyalty partnerships and vendors to ensure collaboration and program effectiveness.Developing initiatives that increase engagement, repeat bookings, and brand affinity.Managing cross-channel marketing automation, including Email, SMS, Push, and In-App messaging.Staying updated on martech trends and loyalty best practices to keep Mable at the forefront.About youWe are looking for candidates with:8+ years of experience in loyalty, CRM, or retention marketing with proven impact.A strong analytical mindset, confident in turning data into actionable strategies and measurable outcomes.Hands-on experience with loyalty platforms, CRM tools, and marketing automation (Braze experience highly regarded).
Proven success in designing and executing customer engagement and retention initiatives.Excellent project management and collaboration skills, with the ability to influence across teams.Effective stakeholder management and relationship-building skills.Strong organizational and time management skills to handle competing priorities.A passion for technology and making a positive impact on people's lives.Salesforce experience is desirable but not essential.Our valuesWe're Switched On: We listen, learn, and act on insights within the community and sector.We're Bold: We embrace creativity and big ideas to reshape the industry.We're One: We celebrate diversity and collaborate to leverage our varied skills and perspectives.We're Impactful: We innovate and act quickly to make a meaningful difference.Our benefits include:Learning from industry experts and experienced leaders.Flexible work arrangements, including hybrid work and Flexi Leave Days.Paid parental leave: 14 weeks for primary carers, 6 weeks for secondary.Recognition programs to celebrate achievements.A diverse, inclusive environment encouraging applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples.If this role interests you but you don't meet all criteria, we encourage you to apply.
We value diverse experiences and perspectives
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