Senior Manager, Loyalty

Overview
Join to apply for the Senior Manager, Loyalty & Retention role at Mable.
HomeMade, Mable, Leap In and Mable Direct are entities under the Attain Healthtech Group of Companies.
While our companies are diverse, three similarities bind us:
We exist to create lasting, positive change across the entire care and support sector — impacting more lives, elevating standards and shaping the future of care
We believe in technology as an enabler
We're driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms.
As a purpose-driven company, we connect thousands of people with disability and older Australians to independent support workers on terms that suit them.
With more than 25 million hours of support facilitated since 2014, we've been recognised on AFR's Top 100, Deloitte Tech Fast 50, and have been awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high-productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit mable.com.au.
About the Role
Due to rapid growth, Mable is seeking a Senior Manager, Loyalty and Retention to design, lead, and optimise our customer loyalty and retention strategy.
Reporting to the Head of CRM, this senior role will be the business lead for loyalty, shaping and executing the end-to-end strategy across marketing, development, and roadmap initiatives.
You'll drive customer growth through powerful nurture and retention programs that deepen engagement and deliver measurable impact.
Responsibilities
Design and deliver a data-driven loyalty strategy that maximises customer retention and lifetime value.
Lead the launch and continuous evolution of Mable's loyalty offering, ensuring it meets customer needs and drives business outcomes.
Leverage insights from customer behaviour and program performance to optimise strategies, boost engagement, and improve ROI.
Partner with marketing, product, operations, and analytics teams to seamlessly embed loyalty initiatives across every customer touchpoint.
Drive innovation through personalisation and automation, creating tailored experiences that strengthen customer connections.
Oversee loyalty partnerships and vendors, ensuring strong collaboration and program effectiveness.
Develop initiatives that grow engagement, increase repeat bookings, and build brand affinity.
Own cross-channel marketing automation, including Email, SMS, Push, and In-app, to deliver consistent, impactful messaging.
Stay ahead of martech trends and loyalty best practices to keep Mable at the cutting edge.
Qualifications
8+ years experience in loyalty, CRM, or retention marketing, with a proven ability to deliver impact.
You've a strong analytical mindset – confident turning data into actionable strategies and measurable outcomes.
Hands-on experience with loyalty platforms, CRM tools, and marketing automation (Braze experience highly regarded).
Proven success in designing and executing customer engagement and retention initiatives.
Excellent project management and collaboration skills, able to influence and work effectively across teams.
You're a detail-oriented communicator, skilled in stakeholder management and relationship building.
Strong organisational and time management skills, able to manage competing priorities in a fast-paced environment.
You're passionate about tech and motivated by making a real impact on people's lives.
Salesforce experience is desirable but not essential.
We're powered by purpose
We're Switched On — We know our customers because we listen and want to learn.
We engage within the community and the sector and always act on insights.
We're Bold — We're ambitious and embrace creativity to solve challenges.
We're here to reshape the industry and back big ideas.
We're One — We channel our passion into a positive environment.
We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We're Impactful — We work hard to deliver change.
We innovate and move fast to make a difference in the sector and people's lives.
Our Benefits
Power your career — Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave — Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility — We're a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days — Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday — Acknowledge a significant day your way with family and friends.
Be rewarded — Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one — We celebrate our diversity and welcome all people, regardless of family responsibilities, ethnicity, faith, sexual orientation, or gender identity.
Aboriginal and Torres Strait Islander people are encouraged to apply.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
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