Marketing Manager, Australia/New Zealand

Overview
Location: Melbourne, Australia
We are seeking a self-motivated, adaptable marketing professional to join the APAC Marketing team as Marketing Manager for Australia and New Zealand. Based in Melbourne, this role will play a critical part in driving ticket sales and brand visibility for Feld Entertainment's live touring productions in the region. The successful candidate will develop and execute localized marketing plans, collaborate with global and regional stakeholders, and lead external agency relationships across advertising, PR, creative, and sponsorship. They will bring strong project management skills, creative instincts, and a detail-oriented mindset to manage multiple campaigns simultaneously. This is a dynamic role for someone who enjoys both strategic planning and hands-on execution, thrives in a fast-evolving entertainment landscape, and is passionate about delivering memorable experiences to diverse audiences.
Responsibilities
Develop and execute localized marketing plans:
Lead full-cycle marketing plans for each engagement, including advertising, PR, social media, promotions, invoicing, and budget management.
Manage internal and external relationships:
Liaise with internal teams (including but not limited to Brand, Creative Services, PR, CRM, Consumer Products, APAC Marketing, Touring Shows) and external agencies (including but not limited to The Walt Disney Company, advertising/PR/creative agencies, venues, and ticketing partners) to align messaging and deliverables.
Oversee PR and social strategy:
Support and contribute to regional PR efforts and social media execution to generate awareness and earned media.
Monitor performance and provide reporting:
Track ticket sales, campaign effectiveness, and engagement data; recommend pricing changes and prepare recaps, snapshots, and post-engagement reports.
Support regional flexibility and team collaboration:
Assist with marketing efforts in other APAC countries when required, provide administrative support, and participate in internal calls, meetings, and cross-functional initiatives.
Job Skills and Abilities
Proactive and resourceful:
Thrives in both independent and collaborative environments, takes initiative to move work forward without micromanagement.
Detail-oriented and organized:
Comfortable managing multiple campaigns, timelines, and deliverables while maintaining accuracy and quality control.
Strong communicator:
Builds and maintains effective relationships with internal teams, agencies, and partners across regions and time zones.
Culturally aware and inclusive:
Demonstrates sensitivity to diverse audiences and ensures accessibility and inclusivity in marketing efforts.
Digitally fluent:
Familiar with social media platforms, digital reporting tools, and marketing systems to execute campaigns and measure outcomes.
Flexible and collaborative:
Embraces change and is willing to support evolving team and business needs across APAC.
Job Qualifications
Bachelor's degree in marketing, communications, business, or a related field.
3–5 years of marketing experience, ideally in entertainment, events, tourism, or consumer products.
Willing and able to travel domestically and internationally as needed.
Available in-office at least 3 days per week in Melbourne.
Strong alignment with Feld brand, PR, and sponsorship standards.
Commitment to continuous professional growth and learning as a marketing leader.
Must be able to travel internationally.
No relocation available; must reside in and be eligible to work in Australia.
COVID vaccination is strongly encouraged for successful candidates, given the touring nature of Feld Entertainment's business.
About Feld Entertainment
Feld Entertainment, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey, Monster Jam, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.
International Touring Personnel
To the extent international touring personnel are visiting a jurisdiction that requires vaccination, proof of vaccination in accordance with the relevant international law should be submitted directly to either the Tour Manager or to Human Resources at least six weeks prior to the start of the tour. The Company will maintain all information regarding vaccination status as confidential in accordance with applicable laws. The Company cannot guarantee employment for any Associate who is unable to satisfy foreign entry requirements. Mitigation Guidelines for touring employees will remain in effect until further notice as do applicable venue, local, state and/or international requirements, rules, regulations and/or laws, if any.
Equal Opportunity Employer
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.
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