Digital Marketing Specialist

7 days ago

Brisbane, Queensland, Australia Sol Edu Full time

**Digital marketing Specialist**

**About SOL Edu and Migration**:

SOL Edu and Migration - award winning International Education and Migration company. SOL Edu's history started in 2002 located in Brisbane CBD. As an international student recruitment agency, the company has experienced exceptional growth and has built a strong brand. In 2016, we incorporated migration assistance services to provide a comprehensive service for International Students journey in Australia.

Today, with over 50 employees, we provide services to international students of all ages, from primary school to tertiary education. The majority of our students are from South Korea, Japan, Vietnam, Thailand, China, Taiwan, Hong Kong, Latin America, Brazil and India. In addition, our staffs speak 10 different languages to better support students by providing more attuned and direct services.

**Our Mission**

We Make You Grow

**Our Values**

We are **PASSIONATE **and **PROFESSIONAL**

We desire to be the **BEST **but **HUMBLE**

We never stop **LEARNING **and **SHARING**

**About the position**

**_Marketing _**
- Support lead generation opportunities and customer management by developing, evaluating, and managing customer journeys, including drip campaigns in MS Dynamic 365
- Share ideas about customer journeys when developing digital campaigns with the marketing team
- Analyse current market trends and predict future trends to best facilitate digital campaigns and communications
- Develop and implement digital marketing initiatives to achieve set-up objectives in terms of customer acquisition, growth and retention
- Monitor and evaluate digital marketing campaigns
- Find solutions to improve spend and performance of paid digital campaigns
- Maintain and update the timeline and status of digital campaigns
- Become a gatekeeper of data management, such as data segmentation, data cleansing and lead scoring
- Manage data in MS Dynamic 365
- Analyse digital campaign data and generate comprehensive reports on campaign performance
- Review analytics to identify strategies and opportunities to drive digital traffic to the company's website
- Create landing pages, contact forms, and blog posts to improve the company's website
- Manage the company's digital channels: Facebook, Instagram, LinkedIn, Website, and other digital platforms, to ensure they are up to date and on brand
- Plan and manage budget for digital advertising campaigns

**_Collaboration _**
- Maintain great communication with other marketing team members to design, create and implement digital content and digital advertising campaigns
- Ability to work well in a multilingual and multicultural environment

**About you**

**_Education and experience _**
- 3+ years' experience in a digital marketing role
- Strong proficiency in digital marketing execution - SEO, SEM, Google AdWords and social media
- Strong proficiency in Google Analytics and web analysis tools, with the ability to summarise key data to improve customers' engagement and conversion
- Strong analytical and organisational skills
- Ability to work well with members who come from different cultures and languages

**_Other requirements_**_ _
- You must have unrestricted work right in Australia in order to be considered for the position.

**How to apply**

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Brisbane, QLD 4000: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- SEO: 3 years (preferred)
- Digital marketing: 3 years (preferred)

Work Authorisation:

- Australia (preferred)

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