Market Research

1 day ago

Sydney, New South Wales, Australia Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Data-driven insights enable informed decisions, enhanced patient experiences, and contribute to advancements in healthcare. This job description is for a **Market Research Manager** who will investigate consumer behaviours and product perceptions to deliver actionable insights via rigorous research methods and data analyses.

**Quantitative and Qualitative Primary Market Research (60%)**:

- Proactively partner with Business Units to be fully responsible and accountable to define business problems to arrive at market research objectives, briefs, and questionnaires.
- Conduct analysis on the market research output: Synthesize market research data with other market dynamics and relevant data points (eg competitor activities, market trends, etc) to discover and provide the therapy teams with actionable insights.
- Influence business partners to improve decision making through a better understanding of the customer and market: Customer needs, beliefs, pain points.
- Identify appropriate forums throughout the year to deliver insights to stakeholders. Regularly seek feedback on the effectiveness of insights delivery.

**Social Media Listening and Insights (20%)**:

- Utilize social media platforms and/or vendors to capture insights related to Lilly and competitor products, consumer sentiments, and emerging trends.
- Monitor conversations, identify patterns, and deliver these insights to business partners
- At relevant time points, conduct content analysis and sentiment analysis to extract qualitative insights from textual data.

**Operational Activities (20%)**:

- Own the company wide methodology for measurement of customer loyalty.
- Be the point contact to liaise with market research agencies to design and administer surveys, including LMRi and external agencies. Carry our course correction of project deliverables as needed.
- Be fully accountable for the timely and compliant delivery of market research projects.
- Stay abreast of external MR trends and regularly re-asses the effectiveness of market research agencies, bringing new agencies through vendor approvals process as needed.
- Utilising cutting edge tools, including AI, to bring efficiencies to Lilly MR processes (for example, speeding up questionnaires, analyses, transcript generations, etc)

Basic Requirements:

- Client and Agency-side Market Research Experience
- Strong technical market research competency
- Vendor management capability
- Project management capability
- Budget management capability
- Fluency in Excel and PowerPoint

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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