Category Campaign

As a leader in the civil construction sector for over 29 years, Jaybro Group is a full-service supplier to infrastructure, construction and maintenance contractors with offices, warehouses and manufacturing facilities across Australia and New Zealand. Jaybro strives to provide its customers with industry-leading service, fast delivery, expert advice and quality products.

With a combination of industry leading products and services, and a motivated and skilled team, Jaybro Group sets the standard in the infrastructure industry. Our commitment to employee development has resulted in a positive and inclusive workplace culture, leading to recognition as a Great place to Work four years running and ranking #5 in Australia's Best Workplace List 2024 (in the medium category).

We move fast, think big, and keep it simple—and now we're looking for someone who's ready to do the same

Our Marketing team is on the hunt for a confident and creative **Category Campaign & Events Coordinator.** If you love shaking things up, delivering standout experiences, and wow-ing customers with every detail, this could be your next big move

Reporting directly into the Category Marketing Specialist, you will work closely with Category teams to efficiently develop briefs, understand customer needs, and campaign objectives. A key requirement is to support creation of copy, manage social content posting, project manage events, as well as ensure implementation of effective monthly promotional and ongoing merchandise procurement, to support customer engagement and sales revenue.

**Key Responsibilities**:
**Monthly Sales Promotional Calendar**
- Develop and source monthly promotional offer and manage reporting ROI - tracking & optimising learning
- Develop tiered promotional offers - manage logistics, implement and provide test & learn for ROI
- Implement "test & learn" for revised calendar of sales promotional programme

**Campaign Content Creation**
- Support copywriting and creative design for campaigns - social media, EDM's, blogs, case studies
- Develop content creation ideas, as needed to support campaign strategy for category teams & HR leaders
- Provide content as needed, to support product updates on our websites and improve SEO
- Maintain monthly Master Activity Calendar for focus category groups

**Social Media Content Calendar**
- Support with copy, imagery and administration of social media, scheduling and sending
- Identify content opportunities for social content calendar, to support key content pillars
- Co-ordinate with design team to implement social media - eg video development

**Catalogue Printing and Stock Management**
- Manage external print production, together with Senior Graphic Design Manager and external supplier

**Event Organisation**
- Coordinate and manage events, sponsorship, webinars and tradeshows.
- Develop and create event branded collateral, lead generation strategies, and presentation to support event success and achievement of awareness targets
- Manage pre-event digital advertising, EDM customer communication, internal communication as needed
- Support sales team in capture of high-quality imagery for social media promotion of event
- Develop Event post-campaign evaluation & reporting together with sales team to evaluate ROI

**Merchandise and materials**
- Sourcing, planning, organisation and administration of customer and branded merchandise

**Requirements**:

- Ideally 1+ years of marketing experience in a construction, infrastructure environment, with experience in a marketing function within category marketing, trade marketing, or product marketing.
- Bachelor's degree in marketing or equivalent
- Proven experience coordinating events, sponsorships, webinars and tradeshows
- Strong planning, organisation and project management skills
- Strong communication skills

**Benefits**
- Great company culture with high employee engagement where all employees have a Stake in the Outcome (Profit Share Bonus).
- Flexible hybrid work arrangements - 3 days in the office, 2 at home
- Training & development opportunities
- Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members
- WHEREFIT Discounts
- Dynamic and supportive Management & Team
- Positive and inclusive work environment