Senior Marketing Manager

Overview Resolution Life Australasia is one of the leading life insurers in Australia and New Zealand, with ~ 1 million customers with superannuation, investments and life insurance policies, managing approximately A$30 billion in assets and have 1,000 employees across Australia and New Zealand.
We value diverse backgrounds and perspectives, foster an inclusive, collaborative and flexible working environment, where everyone can thrive. We are a fully enterprise agile organisation, and will support your professional growth and reward your contribution.
The Role The Senior Marketing Manager, Go to Market will lead the launch of a new retirement product. This role is critical in driving market positioning, brand awareness, and engagement across B2B audiences, particularly financial advisers and industry stakeholders.
The role will be responsible for developing and executing a robust go-to-market strategy that integrates branding, content, digital, PR, events, and stakeholder engagement. This is a high-impact role requiring close collaboration with senior leaders across the business, as well as external partners and agencies.
Some of the things you will be accountable for include:
Lead the development of a comprehensive go-to-market strategy that aligns with business objectives and positions the product competitively within the financial services landscape.
Champion the product's market positioning within the new brand, ensuring consistency, clarity, and resonance with target audiences.
Partner with senior internal stakeholders—including Product, Distribution, and Executive teams—to align marketing efforts with broader business strategy and gain buy-in across the organisation.
Manage relationships with creative, media, and PR agencies to deliver integrated campaigns that meet strategic goals.
Oversee the creation and distribution of high-impact content across digital channels, tailored to adviser and B2B audiences.
Design and deliver industry events, webinars, and PR initiatives that build credibility and drive engagement.
Monitor market trends, competitor activity, and campaign performance to inform strategy and optimise execution.
Contribute to the strategic positioning of the broader retirement business line that this product falls under, ensuring alignment with long-term brand and business goals.
What You Bring
10+ years' experience in marketing, with deep expertise in marketing financial products.
Demonstrated success in B2B marketing, with a strong understanding of the adviser landscape.
Track record in delivering campaigns designed to meet sales targets and build brands.
Experience in introducing new revenue streams and product propositions into existing businesses
Proven ability to develop and execute strategic marketing plans that drive commercial outcomes.
Extensive experience across the full marketing mix—including brand strategy, digital marketing, content creation, events, PR, and sales enablement.
Deep expertise in marketing financial products, particularly within private markets and retirement solutions.
Skilled in developing new brand propositions and narratives, including launching products under evolving or newly created brands.
Strong leadership, communication, and project management capabilities.
Skilled in engaging and influencing senior stakeholders across complex organisations.
Comfortable navigating ambiguity and driving clarity in fast-paced environments.
Why Join Us?
Benefits
At Resolution Life Australasia, we provide a flexible work environment and access to a range of employee benefits that will support you both personally and professionally including:
Career pathways, including local and global mobility opportunities
Leading Learning Platforms and support in professional development
Health and Wellbeing Programs
Accessibility and Checks Before commencing employment in this role, you will need to provide two references, full working rights and complete police and credit checks through an online provider. As an equal opportunity employer strongly committed to working in a diverse and inclusive workforce you will be provided with any support or accessibility requirements throughout your interview process. Please feel free to contact our Talent Team directly at
Privacy Policy
Please refer to our Privacy Policy to learn about how we use the information you give us, alternatively you can view the same information by navigating to the page Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Insurance
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