Field Marketing Manager

Overview
Scope: Reporting into our Growth Marketing Lead, we are seeking a dynamic Field Marketing Manager to design and deliver strategic, high-impact programs that fuel pipeline growth, strengthen customer and partner relationships, and drive revenue.
In this role, you will partner closely with Sales, Product, and Marketing teams to develop and execute integrated field marketing strategies, account-based marketing programs, and impactful events that engage target audiences at every stage of the buyer journey.
You will also play a key role in building and scaling community initiatives—both owned and within partner and industry networks—while ensuring every program delivers measurable ROI.
This is a highly collaborative, results-driven role for a marketer who thrives at the intersection of strategy, creativity, and execution.
You will be responsible for:
Drive pipeline growth through strategic field marketing initiatives
Building meaningful, high-impact field marketing experiences for RecordPoint customers and prospects
Development and execution of a comprehensive marketing strategy that drives pipeline growth and revenue
Cross-functional collaboration for maximum reach and input on all ABM programs
Development and delivery of high-touch marketing programs that accelerate opportunities, strengthen executive relationships, generate qualified pipeline, and influence revenue growth
Alignment with the Partner organization to integrate partner-led events and campaigns into the regional marketing plan, ensuring mutual business value, scalability, and leverage in overall GTM execution
You will:
Partner closely with Sales to gain a deep understanding of business priorities and design the optimal mix of campaigns, events, and field activities
Plan, launch, and manage account-based marketing (ABM) programs (1:1 and 1:few) for priority accounts and segments, ensuring alignment with account strategies and growth objectives
Extend the reach of field programs through digital channels, including email, paid media, and social campaigns
Collaborate with content and campaign teams to develop tailored assets and messaging that support engagement at every stage of the buyer's journey
Plan, coordinate, and execute impactful in-person and virtual experiences — including trade shows, executive roundtables, customer roadshows, and webinars — designed to engage target audiences and drive pipeline
Lead community-building initiatives by developing owned programs and engaging with existing partner and industry communities to strengthen connections and amplify brand presence
Measure, analyze, and report on the impact of field marketing programs, ensuring clear attribution to pipeline, revenue, and ROI
You will bring:
5+ years in B2B marketing with expertise in field, demand generation, or event marketing
Proven success running integrated programs that drive pipeline, accelerate deals, and impact revenue
Strong knowledge of the B2B buying cycle and ability to tailor programs by funnel stage
Excellent project management skills with the ability to juggle multiple priorities
Experience collaborating with enterprise sales teams and senior stakeholders
Clear and compelling communicator, both written and verbal
Proficient with marketing automation platforms
Bachelor's degree in Marketing, Business, Communications or a related field
Why RecordPoint
Fast-growth Australian-owned company
Flexible work environment and a strong focus on work-life harmony
Innovation is our way of life
Personal Development budget for all staff
Access to Employee Stock Ownership Plan
A brilliant graduate program that provides both mentoring and growth opportunities for all
Work on a product that makes a real social-good impact on the world
Global opportunities
Know more
By checking us out on all the usual platforms, and especially our About Us about or our Life at RecordPoint blog: blog/what-its-like-to-work-at-recordpoint
How to apply
Click the "apply now" button and send us your CV.
RecordPoint is an equal opportunities employer.
We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry.
If you want to know what to expect from a RecordPoint application process, read more here: careers
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