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Field Marketing Manager
2 weeks ago
OverviewScope: Reporting into our Growth Marketing Lead, we are seeking a dynamic Field Marketing Manager to design and deliver strategic, high-impact programs that fuel pipeline growth, strengthen customer and partner relationships, and drive revenue.
In this role, you will partner closely with Sales, Product, and Marketing teams to develop and execute integrated field marketing strategies, account-based marketing programs, and impactful events that engage target audiences at every stage of the buyer journey.
You will also play a key role in building and scaling community initiatives—both owned and within partner and industry networks—while ensuring every program delivers measurable ROI.
This is a highly collaborative, results-driven role for a marketer who thrives at the intersection of strategy, creativity, and execution.You will be responsible for:Drive pipeline growth through strategic field marketing initiativesBuilding meaningful, high-impact field marketing experiences for RecordPoint customers and prospectsDevelopment and execution of a comprehensive marketing strategy that drives pipeline growth and revenueCross-functional collaboration for maximum reach and input on all ABM programsDevelopment and delivery of high-touch marketing programs that accelerate opportunities, strengthen executive relationships, generate qualified pipeline, and influence revenue growthAlignment with the Partner organization to integrate partner-led events and campaigns into the regional marketing plan, ensuring mutual business value, scalability, and leverage in overall GTM executionYou will:Partner closely with Sales to gain a deep understanding of business priorities and design the optimal mix of campaigns, events, and field activitiesPlan, launch, and manage account-based marketing (ABM) programs (1:1 and 1:few) for priority accounts and segments, ensuring alignment with account strategies and growth objectivesExtend the reach of field programs through digital channels, including email, paid media, and social campaignsCollaborate with content and campaign teams to develop tailored assets and messaging that support engagement at every stage of the buyer's journeyPlan, coordinate, and execute impactful in-person and virtual experiences — including trade shows, executive roundtables, customer roadshows, and webinars — designed to engage target audiences and drive pipelineLead community-building initiatives by developing owned programs and engaging with existing partner and industry communities to strengthen connections and amplify brand presenceMeasure, analyze, and report on the impact of field marketing programs, ensuring clear attribution to pipeline, revenue, and ROIYou will bring:5+ years in B2B marketing with expertise in field, demand generation, or event marketingProven success running integrated programs that drive pipeline, accelerate deals, and impact revenueStrong knowledge of the B2B buying cycle and ability to tailor programs by funnel stageExcellent project management skills with the ability to juggle multiple prioritiesExperience collaborating with enterprise sales teams and senior stakeholdersClear and compelling communicator, both written and verbalProficient with marketing automation platformsBachelor's degree in Marketing, Business, Communications or a related fieldWhy RecordPointFast-growth Australian-owned companyFlexible work environment and a strong focus on work-life harmonyInnovation is our way of lifePersonal Development budget for all staffAccess to Employee Stock Ownership PlanA brilliant graduate program that provides both mentoring and growth opportunities for allWork on a product that makes a real social-good impact on the worldGlobal opportunitiesKnow moreBy checking us out on all the usual platforms, and especially our About Us or our Life at RecordPoint blog: to applyClick the "apply now" button and send us your CV.RecordPoint is an equal opportunities employer.We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry.If you want to know what to expect from a RecordPoint application process, read more here:
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