Senior Manager, Digital Activation
16 hours ago
Purpose & Overall Relevance for the Organization :We're looking for aSenior Manager, Digital Activation to champion adidas' digital presence and consumer connection across the Pacific market.This role will drive an integrated digital strategy that delivers seamless consumer experiences across all touchpoints.
You'll be responsible for connecting engagement opportunities across sales channels, shaping how we capture and use data to better understand our consumers, and creating a meaningful two-way value exchange between them and our brand.You'll lead initiatives that grow both brand equity and eCommerce performance, while also supporting digital retail activation.Key Responsibilities :Lead and develop the adidas Pacific Digital Activation team.Drive CRM, traffic growth, membership loyalty, and email marketing initiatives.Oversee eCommerce and app marketing strategy, including site content, conversion programs, and data capture.Manage centralized media buying across the Pacific for eCom activities.Shape and execute content plans for adidas platforms (websites, apps, social, mobile), leveraging sports marketing and influencer partnerships.Champion innovation and digital thought leadership across brand and marketing teams.Lead performance marketing strategy (SEM, paid social, display, affiliates) to maximize traffic and conversion.Grow and optimize the adidas digital consumer database, ensuring effective use of insights and data.Manage marketing budgets and media spend across digital and performance channels.Build strong relationships with agencies, global stakeholders, and cross-functional teams.Key Relationships :Pacific Brand MarketingPacific Category MerchandisingPacific eCommercePacific RetailSports MarketingRegional (Emerging Markets) Brand & Digital Marketing teamsRegional Membership & CRM teamsKnowledge, Skills & Abilities :Proven expertise in digital strategy, planning, and execution (in-house or agency).
Strong experience managing agencies and cross-functional partners.Deep understanding of online retail and performance marketing (SEM, PPC, display, affiliates).
Skilled at integrating digital into holistic brand marketing strategies.Strong knowledge of paid, owned, and earned media, particularly for youth consumers.Excellent communicator with strong presentation and facilitation skills.Analytical mindset with the ability to translate data into actionable insights.Creative thinker with a track record of innovation.Strong project management skills and ability to deliver results on time.Hands-on team player who thrives in a fast-paced environment.Natural relationship builder with strong stakeholder management skills.Requisite Education & Experience / Minimum Qualifications :University degree in Business, Marketing, or Communications.5–10+ years' experience in digital activation, with a strong eCommerce focus.Proven track record in performance marketing and driving measurable growth.Leadership and people management experience.Fluency in English (written and verbal).
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Senior Manager, Digital Activation
16 hours ago
Melbourne, Victoria, Australia Adidas Full timePress Tab to Move to Skip to Content LinkSelect how often (in days) to receive an alert:Purpose & Overall Relevance for the Organization:We're looking for aSenior Manager, Digital Activation to champion adidas' digital presence and consumer connection across the Pacific market.This role will drive an integrated digital strategy that delivers seamless...
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Senior Digital Account Manager
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Melbourne, Victoria, Australia Just Digital People Full timeGet AI-powered advice on this job and more exclusive features.This range is provided by Just Digital People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeA$90,000.00/yr - A$110,000.00/yrDirect message the job poster from Just Digital PeopleRecruitment Consultant at Just Digital PeopleGet...
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Senior Digital Marketing Specialist
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Activation Manager
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