Pr & Marketing Coordinator

1 week ago

Sydney, New South Wales, Australia Mattir Full time

Location:
Sydney, Australia
Employment Type:
Full-Time
MATTIR is seeking a detail-oriented and digitally-savvy
PR
& Marketing Coordinator
to join our founding team as we bring our debut collection to life. In this dual-function role, you'll support the day-to-day PR program while helping execute 360° brand campaigns across digital, CRM, social, and PR.
You'll work closely with the Marketing Manager and warehouse team to ensure every brand interaction—from first scroll to post-purchase—is seamless, thoughtful, and on-brand.
Key Responsibilities
Marketing Support
Manage the marketing calendar across campaigns, launches, and comms
Support planning and rollout of seasonal campaigns
Write, edit, and proof brand-aligned copy for web, social, email, and internal docs
Conduct competitor and industry research to bring fresh insight to the team
CRM & Email/SMS Marketing
Build and schedule email/SMS campaigns in Klaviyo
Manage list segmentation, flows, and sign-up forms
Optimise open rates, CTRs, A/B tests, and overall campaign performance
Paid Media
Assist in creative briefing and ad copy for Meta and Google Ads
Liaise with media agency on asset delivery and performance reviews
Support affiliate programs and paid placements
Influencer & PR
Coordinate all influencer gifting, seeding, and stylist call-ins
Manage product send-outs, courier bookings, and gifting inventory
Maintain tracking databases, contracts, and ROI reports
Support showroom presentation and PR loan management
Social Media
Support execution of organic social across IG, TikTok, Pinterest, LinkedIn, YouTube
Build and schedule content aligned with brand tone and campaign calendar
Maintain content schedules and engage with the community
Key KPIs
CRM: CTRs above benchmark; 2+ A/B tests/month
Influencer: Gifting confirmed 7 days pre-launch; weekly ROI reporting
Who You Are
Hyper-organised, proactive, and a confident multitasker
A strong communicator with a sharp eye for detail and tone
Excited by fashion, ecommerce, digital, and building something from the ground up
Comfortable supporting launches and events outside standard hours
Tools You'll Use
Bonus: Adobe CS, Figma
Why MATTIR
As one of our first hires, you'll have hands-on exposure to all sides of a fashion brand in motion—digital, creative, operational—and the opportunity to help shape how MATTIR connects with the world. This is a rare role for someone looking to grow with a brand from day one.
To Apply
Send your CV and a short cover letter to with the subject line:
"PR & Marketing Coordinator Application – (Your Name)"
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