Brand Manager

5 days ago

Melbourne, Victoria, Australia Maestro Talent Full time

OverviewBrand Manager / Marketing Specialist (Beauty Area) role at Let\'s Maestro.
This is a short-term contract based in Melbourne for a contractor who has prior contracting experience; Melbourne-based candidates only.This role supports the development and delivery of growth-driving marketing strategies and retail media plans across the beauty category.
The focus is on creating marketing campaigns that drive full-funnel shopper engagement, grow category share, and maximise both retail sales and media revenue.
You will report to the Marketing Manager and collaborate cross-functionally with merchandising, brand, sales, and media teams, as well as work directly with brand partners to unlock growth through targeted, insight-led marketing activity.Why work with our client and what to expect is described in the responsibilities and qualifications sections below.Role DescriptionWe're seeking a Brand Manager / Marketing Specialist (Beauty Area) to support the development and delivery of growth-driving marketing strategies and retail media plans across the beauty category.
This role is responsible for creating marketing campaigns that drive full-funnel shopper engagement, grow category share, and maximise both retail sales and media revenue.You will collaborate cross-functionally with merchandising, brand, sales, and media teams, and work directly with brand partners to unlock growth through targeted, insight-led marketing activity.
You must bring a combination of brand management experience, media buying knowledge, campaign planning skills, and strong commercial acumen.What you will be responsible forBuild and manage high-impact brand partnerships for a portfolio of premium and emerging beauty brands, balancing storytelling with commercial outcomesLead the planning and execution of integrated marketing campaigns across in-store, digital, paid media, social, and experientialActivate campaigns through the marketing ecosystem, partnering with internal teams to deliver data-led, omni-channel programs that drive conversion and brand equityLeverage growing retail media capabilities; including first-party data, media inventory, and in-store touch-points; to enhance campaign performanceSupport the development of new retail media opportunities, aligning with the global shift in department store marketing teams becoming performance-driven media partnersCollaborate and support the Marketing Manager to deliver broader category and enterprise-level marketing prioritiesIndustry Experience Required5+ years of experience in a strategic, executional marketing role, ideally in beauty, retail, or an agencyProven ability to deliver multi-channel campaigns in a fast-paced, collaborative environmentA deep understanding of the beauty consumer mindset, trends, and content formats that drive engagementCommercial acumen and a natural ability to manage competing priorities without compromising qualityStrong stakeholder management and communication skills; comfortable working across internal and external teamsMust HaveYou must bring a combination of brand management experience, media buying knowledge, campaign planning skills and strong commercial acumen.Seniority levelMid-Senior levelEmployment typeContractJob functionMarketing and SalesIndustries: Professional Services
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