Social Media

Established and Iconic Australian brand
- Generous product allowance & employee discounts
- Opportunity to join us at an exciting time of growth and transformation

**Position Summary**

As the Social Media and Community Manager at R.M.Williams, you will fully own and elevate the R.M.Williams brand presence across all social platforms. As a true social media expert, you will live and breathe social, driving strategy, content, community engagement, and influencer partnerships with creativity, agility, and commercial focus. With full ownership of our organic social channels, you will be responsible for growing our audience, deepening brand love, and turning engagement into real-world action. As the voice of R.M.Williams online, you will champion our community, celebrate our brand values, and ensure we are always ahead of the curve in a fast-evolving digital landscape.

**Key Responsibilities**

Social Media Strategy & Execution: Lead the development and implementation of R.M.Williams' global organic social strategy across all platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn), ensuring alignment with brand and commercial goals. Drive channel growth, content excellence, and real-time performance optimization.
Community Management: Act as the online voice of the brand, fostering meaningful engagement with followers and customers. Manage interactions to protect brand integrity, while designing initiatives that turn audiences into loyal advocates. Initiate and manage fan pages to nurture fans of the brand.
Performance & Reporting: Deliver data-driven insights on social performance, tracking key metrics to refine strategies and enhance outcomes. Benchmark against industry standards and collaborate with paid media to maximise ecosystem impact.
Influencer Partnerships: Develop and manage influencer and ambassador programs, from sourcing and negotiation to campaign execution and ROI tracking. Cultivate authentic, long-term relationships with global brand advocates.

**Experience / Technical Requirements**
- 6+ years' experience in social media and digital marketing, ideally within premium fashion, retail, or lifestyle brands.
- Proven ability to grow and manage major social platforms with measurable impact on brand engagement and conversion.
- Expertise in developing and executing organic social strategies, including content planning and global campaign delivery.
- Proficient in social analytics tools (e.g., Sprout Social, Dash Hudson, Later) with the ability to turn insights into action.
- Excellent writing, storytelling, and community engagement skills, with a deep understanding of brand voice and audience connection.

**What we offer**
- Be part of an established and iconic Australian brand with long term career development opportunities
- Generous product allowance
- 40% employee discount
- Annual bonus scheme
- Flexible working arrangements
- Paid parental leave
- Paid volunteer leave
- Exclusive private health partnership

**About R.M.Williams**

Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life's great journeys. Reginald Murray 'RM' Williams always said, 'it's the people who make a company' and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.

R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.