Product Innovation

2 weeks ago

Brisbane, Queensland, Australia Allianz Partners Full time

**What will you be doing?**

Reporting to the local GM, PM&I and Communication with a functional reporting line to Global Head of Product Management & Innovation for Health, the Product Marketing Manager will work to develop a strategic market management plan, review of the products, perform a competitive analysis and identify relevant segmentation to map out new opportunities and execute local marketing initiatives.

You'll work on the end-to-end development of the products and go-to market strategies supporting the sales team with related marketing content based on the assessment of the market needs and identifying further opportunities on existing contracts.

The Health line of business aims to support the end-customer when they need it the most:
The Product Management and Innovation team aims to grow the Health line of business further through activating new distribution channels and developing new products and partnerships.

**As Product Innovation & Marketing Manager, Health you would be responsible for**:

- Monitoring trends and competitive developments for services in the Australian and adjacent markets, with a focus on Health
- Monitoring existing portfolio and determining white spots and untapped market needs
- Developing and enhancing products to target new market segments or enhance value proposition in existing segments
- Leading the local implementation of new products and services
- Support the prospecting new partnerships through the market intelligence and innovations and through the growth of new products with existing partners
- Monitoring customer satisfaction and product utilisation and deducting improvement in customer experience
- Supporting the sales channels in their approach to new or existing clients - attending sales meetings to present detail of the product/ offer along with marketing collateral
- Developing and executing B2B and B2B2C marketing campaigns to activate customer relationship and foster product utilisation with a strong focus on ROMI
- Sharing best practices from the Australian market with the global product management and innovation team
- Support global projects to foster the positioning of within Allianz Partners
- Translate strategy into deliverable initiatives with clear roles and responsibilities
- Advocating for key compliance processes associated with development and delivery of all product and marketing within Health

**What makes a successful Product Innovation & Marketing Manager, Health?**
- Experience in product development, market intelligence
- Sector experience in insurance, health or assistance business would be highly regarded
- Strong communication and presentation skills
- Interest in innovation and digitisation of the customer experience/ offers
- Generalist marketer with capability to deliver across multiple channels
- High level of customer orientation
- High degree of self-organisation, independence, ownership, team spirit and decisiveness
- Experience in influencing and delivering projects

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