National Account Manager, Catering

In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks.
Today RedBull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year.
The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
This National Key Account Manager (NKAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for RedBull Australia, specifically in leading Catering and Foodservice segments.
The NKAM will ensure the RedBull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration.
In winning new distribution in leading Catering and Foodservice groups, the NKAM will step-change normalising RedBull consumption with food in relevant consumption occasions including work, study, socialising, and drive.
In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks.
Today RedBull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year.
The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
This National Key Account Manager (NKAM) role is responsible for winning new distribution and driving brand activation & sales volume outcomes for RedBull Australia, specifically in leading Catering and Foodservice segments.
The NKAM will ensure the RedBull brand is executed and activated in Catering/Foodservice in a premium way, through internal and external collaboration.
In winning new distribution in leading Catering and Foodservice groups, the NKAM will step-change normalising RedBull consumption with food in relevant consumption occasions including work, study, socialising, and drive.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Deploy hunting list system and diagnose mutual value propositions with potential customers
Deploy category, data, and industry insights, developing value-add and benefit-based sell-stories
Manage and overcome objections, influencing multiple key stakeholders and decision makers
Increase depth of distribution and negotiate target sales volume and financial outcomes
Deliver outlet execution against RedBull measures, in-store and online
Create customer launch programs & customer joint business plans
Ensure RedBull is activated at the point-of-decision and is included as an option in 'Meal Combos'
Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchases
Secure mass placement of point-of-sale items in accounts
Develop promotional program inclusive of 'Limited Time Offers'
Deploy RedBull Consumer Promotions within Catering/Foodservice customers
Engage and integrate Catering/Foodservice customers into RedBull owned events
Drive development of customer-specific consumer promotion
Foster branded collaboration within RedBull (with our Marketing team) and with the customer
Input into the RedBull business planning cycle
University Degree Preferred
Minimum 5 years senior account manager experience
Has successfully worked with the leading Catering/Foodservice chains on the supplier side
Understands the Catering/Foodservice segment and knows key stakeholders
Superior verbal and written communication skills, paired with strong presentation skills and commercial acumen
Action orientated; follows through and drives outcomes
Travel 30-40%
WHERE YOU'LL BE BASED
Sydney New South Wales, Australia
Australia RedBull Australia JOIN THE TEAM
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Thank you recruitment agencies, we will be recruiting this role internally.You warrant that:You have read and understand the Privacy Statement and the RedBull Australia Privacy Policy.You are qualified to work in Australia and understand that RedBull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
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National Key Account Manager, Catering & Foodservice
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RedBull
Giving wings to people and ideas since 1987
In the 1980's Dietrich Mateschitz developed a formula known as the RedBull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can Energy Drinks Company Athletes Media House Culture What drives us Chasing our potential
Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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