Digital Marketing Specialist

IntroductionThe Pepperstone story started in 2010.
We know what it's like to trade the world's markets.
Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we're digital, nimble, connected, and united in our vision to create a better way to trade.We thrive on progress - for our clients and for ourselves.
Our organisational culture is ever-evolving, vibrant, diverse, global and results focused.You'll find our 550+ team currently across 11 locations and 9 time zones.The RoleOur Digital Marketing Specialist will support Pepperstone's overall strategic objectives across acquisition, retention and customer experience in the Australian markets.
Day-to-day responsibilities will involve all facets of digital marketing, including paid search, programmatic and social media.
You will also be responsible for driving marketing performance through data analysis.As our Digital Marketing Executive, your key responsibilities include, but may not be limited to:Support the Performance Marketing Manager and the wider Australian marketing team in delivering activities across the mix.Run the paid search, display, native, video, and paid social advertising campaigns.Support the growth of our YouTube and Social Media accounts through organic content.Write copy for the text ads, native ads, and social media.Prepare reports and analyse campaign performance, using insights to recommend optimisations.Share insights on key market trends and competitor activity.Review and optimise campaign landing pages with the goal of improving conversion rates.Assist with ad hoc department duties.About youExperience in digital marketing or a similar roleExcellent attention to detailClear understanding of various marketing platforms and how best to communicate on each: Google Ads, Display & Video 360, Campaign Manager 360, Analytics 360, Tag Manager 360, Looker Studio, Microsoft Advertising and Apple Search AdsStrong grasp of SEO and ASO principlesExtensive knowledge of Microsoft Excel and Google SheetsEffective planning and time management skillsCollaborative team playerProactive problem solverThrives in a nimble, fast-paced environmentCommitted to ongoing learning and professional developmentDesirableBackground in financial services.Experience working with multi-region teams.Why you will enjoy working with usCompetitive salary structure including company bonus schemeGenuinely collaborative and friendly cultureFlexible and hybrid workingRemote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standardOngoing personal development & learning opportunities15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave3 paid volunteering days per year & Workplace Giving ProgramFrequent events and celebrations including a standard weekly socialBeautifully renovated large office at Collins Square - 727 Collins Street, MelbourneBest in class end of trip facilities including bicycle parking, change rooms & showersA full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teasMore About PepperstoneWe're a regulated online Forex and CFD trading platform.
With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence.
You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact.
To learn even more visit Pepperstonecareers and We understand it's important to do due diligence on a prospective employer, see what our team are saying on Glassdoor.
We respect our team members' experiences and will never pay to remove a negative review.Pepperstone is an equal opportunity employer.
We are passionate about building a diverse workplace and strongly encourage applications from any background.
"We are a 2025 Circle Back Initiative Employer - we respond to every applicant".
We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait.
Express your interest by clicking the apply button below as soon as possible.Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.