Senior Manager Of Data Enablement

1 week ago

Melbourne, Victoria, Australia Bebeedata Full time

Unlocking Business Potential
We're seeking an accomplished Senior Manager to lead our data enablement initiatives.
This is a pivotal role where you'll drive customer engagement and business outcomes across our Superannuation, Wrap, and Advice businesses.
Leverage your expertise in Google BigQuery and Adobe Experience Platform to architect and execute data strategies that fuel segmentation, personalisation, and engagement.
Main Responsibilities:
Unified Data Strategy: Develop a strategic design for our unified data platform (UDP) in Google BigQuery.
Data Use Case Prioritisation: Collaborate with marketing, digital, and analytics teams to co-create and prioritise high-impact use cases.
Cross-Functional Collaboration: Work closely with Technology, Data Governance, Martech, Marketing, and Insights teams to align on data architecture, governance, and capability development.
Platform Integration & Enablement: Ensure seamless integration of multiple data sources into BigQuery to support scalable personalisation and reporting.
Governance & Compliance: Collaborate with compliance and data stewards to embed financial regulatory requirements and ethical handling of client data.
Documentation & Standards: Champion robust data documentation, quality standards, and best practices to support long-term platform sustainability.
Stakeholder Engagement: Build relationships across the business and marketing teams to understand evolving data needs and establish platform adoption strategies.
Requirements:
Solid experience in data strategy, marketing analytics, or Martech enablement.
Strong proficiency in SQL and experience working in Google BigQuery or similar cloud data warehouses.
Hands-on familiarity with Adobe Experience Platform, including Real-Time CDP, Customer Journey Analytics, and Journey Optimiser.
Understanding of digital marketing platforms, CRM systems, and customer lifecycle engagement.
Proven ability to lead cross-functional teams and influence senior stakeholders.
Proven ability to translate business needs into technical data requirements.
Exceptional written and verbal skills, with the ability to simplify complex data concepts.
Strong understanding of relevant Data Governance and Information Management obligations and legislation, policies, and standards.
Strong analytical and problem-solving skills.
Exposure to machine learning models for segmentation or propensity scoring.
Hands-on experience with BI tools (Power BI preferred).
Bachelor's or Master's degree in Data/Computer Science, Marketing, or related field.
About Us:
We're one of Australia's leading financial wellbeing organisations, dedicated to making a positive impact in people's lives by providing flexible work arrangements, opportunities for growth, and a culture that celebrates individual differences.
To Apply:
Please submit your application, including evidence of your eligibility to work in Australia and undertaking police and basic credit checks as a condition of employment.

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