Digital Marketing Executive

**ABOUT COCA-COLA EUROPACIFIC PARTNERS**

Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move, and sell some the world's most loved brands - serving 600 million consumers and helping 1.75 million customers across 29 countries grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support.

Neverfail Spring Water is a great Australian success story and is a part of the Coca-Cola Europacific Partners group servicing approximately 70,000+ customers. and Neverfail is Australia's #1 spring water cooler business; it's an untapped gem from both a profitability and sustainability perspective and has significant possibilities to expand in the future.

At Coca-Cola Europacific Partners, we are always refreshing the way we work and becoming a more inclusive, diverse, and equitable company. As an employer, as a place to work, and as a business. Because when we represent the society we serve everyone is truly welcome.

**ABOUT YOUR ROLE**

The Digital Marketing function in Neverfail is responsible for developing and implementing effective digital marketing strategies to increase brand awareness, generate leads, and drive revenue growth across all functions of the company. Working in a fast-paced environment, this role will be responsible for identifying actionable digital insights & analysis to create opportunities to grow digital sales across Neverfail's B2B and B2C platforms now and into the future as our reach expands.

There are two key elements to this role. Firstly, you will support the Brand Activation Manager to create and implement promotional campaigns to drive sales and Neverfail's omnichannel presence. You will be responsible for ensuring that all digital content is optimised for search engines, social media, and other relevant platforms. You will also be providing insights and reports and analysing data to evaluate the effectiveness of our campaigns.

Additionally, you will work as a conduit between the NSC and Sales & Marketing team assisting with outbound campaigns to drive new customer acquisition and re-engagement of inactive customers.

Your passion for digital commerce platforms and understanding of digital industry trends are key requirements for this role.

**WHAT YOU WILL BE DOING**

**Digital Marketing Campaigns**
- Monitor, analyse & optimise the performance of campaigns and make recommendations for improvement inline with our Digital Marketing agency
- Help develop and optimise digital content for search engines, social media, and other relevant platforms with guidance from our agency partners
- Conduct research on industry trends and best practices to identify opportunities for improvement

**Insight Development**
- Online shopper insights collation & sharing, inputting into briefs & strategy & planning sessions where required
- Develop a deep understanding of the online shopper & evaluate critical touchpoints on the shopper path to purchase
- Maintain & socialise monthly scorecard, providing regular insight across sales & media performance to drive optimisation & data-driven insights
- Have a lens over all channels to gather insights for sharing; deliver a monthly newsletter encompassing all activation highlights, results & best practice

**Support with outbound marketing campaigns**
- For new and existing customers, work with the channel heads to identify and support outreach to new potential customers by segment, with weekly and monthly targets.
- Manage account leads, account creation and quote requests by segment and state.
- Contact inactive and at-risk customers to convert them back into our regular delivery scheduling.
- Help manage irregular ordering customers (Call day 9) to regular delivery scheduling (Call day 1-5).
- Support our digital marketing initiatives with outreach communications as required.
- Communicate sales promotions and initiatives by segment, with weekly and monthly targets

**Health Safety and Wellbeing**
- Personal safety and the safety of others is critical. Compliance with safety instructions and company policies are expected.
- Proactively seek to improve health, safety and wellbeing within your remit.

**Personal Impact**
- Delivering Results: You take great pride in your digital understanding and look for ways to continually build on your knowledge to deliver results for the organisations you work for.
- Optimism: You look for ways to demonstrate your positive and inquisitive outlook.
- Confidence: You're prepared to work with our Community to build our Digital Commerce collective organisational capabilities.

**LET'S TALK ABOUT YOU**
- Up to 1 year of experience in digital marketing or a related field.
- Knowledge of SEO, SEM, PPC, and other digital marketing tactics.
- Proficient in Google Analytics, Google AdWords, and social media advertising platforms.
- Excellent written and verbal communic