Crm Manager

**Be part of the team transforming global travel experiences**

Luxury Escapes is one of the world's fastest-growing travel websites, with over 8 million members, recently winning the National Travel Industry Award for Most Outstanding Online Travel Agency

Our Sydney office is on Kent Street - a short walk from Wynyard station and close to great cafes in Barangaroo.

**Luxury Escapes is an in-person company. We work and collaborate together, face to face in our Barangaroo office.**

**The Role**

We are now looking for a CRM Manager who will play a crucial role in leveraging a loyalty & campaign deployment ecosystem and driving activation across multiple digital channels.

You will drive the future of Luxury Escape's 1:1 customer interactions, harnessing data and technology and best practice direct marketing to elevate customer engagement and drive personalisation.

**You will be responsible for**:

- Manage all marketing campaigns and individual customer journeys across our direct marketing channels
- Develop a straightforward strategy for direct marketing, improving current efforts and exploring innovative digital options
- Establish streamlined processes that involve collaboration across different functions to support implementation
- Work closely with data, product, commercial and technology teams for day-to-day activities and continuous enhancement of our direct marketing capabilities.
- Target and surpass sales contribution targets and key performance indicators for our customer communications
- Collaborate with senior leaders from various departments to assist in daily operations.

**What we are looking for**:

- Extensive hands-on experience in E-commerce Direct Marketing, including CRM strategies with a focus on 1:1 channels, personalisation and supporting Loyalty programs
- Proven ability to implement scalable direct marketing and transformation techniques, delivering tangible outcomes in complex business environments
- Demonstrated capability in developing deep customer insights and translating them into practical loyalty customer value propositions. Expertise in designing effective direct marketing and CRM initiatives
- Proficiency in working with customer databases and assets, particularly related to loyalty and direct marketing goals including segmentations and predictive modeling
- Skilled in driving key metrics like open rates, click-through rates, conversion rates, and sales across multiple channels
- Prior accountability for building and optimizing end-to-end direct marketing processes across teams
- Experience with Braze or similar platform
- Technical proficiency in querying data e.g. SQL would be advantageous.

**What's in it for you?**

We consider our people one of our most important assets - and we want our team to love their working lives When you work for Luxury Escapes, you can look forward to:

- Excellent Remuneration package.
- 20% Discount on Luxury Holidays and Experiences.
- Breakfast and lunch are provided 5 days a week.
- Health and Well-being programs.
- 1/2 day bonus birthday leave.
- A super collaborative team that enjoys creating great platforms.
- At Luxury Escapes we embrace diversity in our people and make hiring decisions based on experiences and skills. We do not discriminate based on gender identity, religion, race, national origin, sexual orientation, age, marital status, or disability status. You'll find a collaborative, inclusive, and respectful workplace here at Luxury Escapes, and we are proud to celebrate who you are. Please let us know if you require any reasonable adjustments during the interview process_.

**We are a 2025 Circle Back Initiative Employer - we commit to respond to every applicant.