Crm Manager

2 weeks ago

Sydney, New South Wales, Australia Archie Rose Distilling Co. Full time

Overview
General Manager - Direct To Consumer Retail at Archie Rose Distilling Co.
We're looking for an experienced CRM Manager to join the marketing team at our Botany Head Office.
You'll sit within our high-performing, award-winning eCommerce team, leading the strategy and execution of our email and SMS marketing.
Archie Rose is committed to fostering a diverse and inclusive work environment.
We invite people of all backgrounds and identities to apply for this role.
Responsibilities
Owning end-to-end execution of email and SMS marketing — from CDP setup, strategy and segmentation to building, testing, deployment and analysis
Driving database growth via targeted acquisition campaigns, competitions, partnerships and lead generation initiatives
Planning and delivering automated lifecycle flows to boost conversion, retention and customer loyalty
Briefing creative and design teams on CRM content needs, managing timelines to ensure assets are delivered on brand and on time
Maintaining a high-performing, compliant database — overseeing list hygiene, segmentation and seamless platform integrations (Shopify, Klaviyo and more)
Analysing and optimising performance by reporting on open rates, CTRs, revenue and engagement trends to continually refine our CRM strategy
What we're looking for
4+ years' experience in email and SMS marketing, ideally within eCommerce D2C brands
Proven ability to develop and execute CRM strategies that drive engagement, retention and revenue
Hands-on experience with email marketing and CRM platforms — particularly Klaviyo, Shopify and Google Analytics
Strong understanding of data segmentation, email deliverability, automation flows and best-practice personalisation
Confidence with reporting and analysis — able to turn insights into action
A knack for creative briefing and working with design and content teams to bring campaigns to life
Excellent project management skills and a passion for continuous improvement
About Archie Rose
Archie Rose Distilling Co. was founded in Sydney in 2014 to re-ignite and lead Australia's rich history in distilling.
We are proudly Australia's most highly awarded distillery, producing a diverse range of whiskies, gins, vodkas and rums, as well as one-off collaborations, venues and spirits experiences.
No agencies please.
Location
Botany Head Office, Sydney, New South Wales, Australia
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