CRM Manager

About Coco Republic

Coco Republic is a premier design destination, known for curating interiors that exude timeless elegance, sophistication, and effortless style. With showrooms across Australia and New Zealand, our brand is synonymous with timeless design, impeccable service, and beautifully crafted furniture. While we are deeply proud of our products, it is our people who bring the Coco Republic experience to life - a collective of passionate, creative, and driven individuals who inspire our clients every day.

About the Role

We are seeking a strategically minded and creatively driven CRM Manager to take the lead on our owned media channels, customer database strategy, and the exciting launch of a new customer retention/loyalty program. This role is perfect for someone who thrives on data driven decision making and is passionate about delivering elevated customer experiences.

This role is hands-on, combining strategic oversight with day to day execution. You'll be responsible for shaping our CRM strategy, leading the rollout of a customer retention/loyalty program, and ensuring our communications are personalised, timely, and effective.

Role Responsibilities

• CRM Strategy & Execution: Own and execute the customer lifecycle strategy, focusing on acquisition, retention, and lifetime value across email, SMS, and other owned channels.
• Customer Database Management: Lead segmentation, targeting, and data hygiene initiatives to ensure our customer insights are actionable and optimised for performance.
• Loyalty Program Leadership: Drive the end-to-end development and implementation of a new loyalty and rewards program, designed to enhance customer engagement and brand loyalty.
• Campaign Management: Create and deploy targeted CRM campaigns using Klaviyo, including automated flows, promotions, and brand-led content.
• Performance & Insights: Analyse CRM metrics and KPIs to continuously refine and improve campaign effectiveness. Deliver clear, actionable reporting.
• Cross-Functional Collaboration: Partner with teams across marketing, e-commerce, creative, and customer experience to ensure cohesive and impactful CRM initiatives.
• Innovation & Trends: Stay ahead of CRM, personalisation, and loyalty trends to bring fresh thinking and innovation to the brand.

Who You Are

• Proven experience managing CRM, loyalty, or customer lifecycle programs, ideally within retail, e-commerce, or lifestyle brands.
• Hands-on experience with CRM platforms (Klaviyo preferred) and proficiency in database segmentation and automated marketing flows.
• Strong analytical mindset with the ability to turn data into clear insights and actions.
• Creative flair combined with strategic thinking — able to balance commercial performance with brand storytelling.
• Excellent communication skills and the ability to work cross-functionally to deliver results.

Why Join Coco Republic

• Competitive remuneration + performance incentives
• Leave on your birthday – because your special day matters
• Ongoing learning and career development opportunities
• Generous product discounts for you and your loved ones
• A warm, collaborative team culture where people and creativity shine
• Access to our Employee Assistance Program, anytime you need it
• Paid parental leave and a commitment to work-life balance

If you're excited about shaping how we engage, retain, and inspire our customers, we'd love to hear from you.

Apply now to start your Coco Republic journey.

Please note, only shortlisted candidates will be contacted.

Coco Republic is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.