Head Of Paid Performance

4 days ago

Sydney, New South Wales, Australia Talent Web Full time

Iconic media powerhouse
- Take full ownership of digital media performance
- $200k plus super and bonus

**Head Of Digital Media Performance**
- Iconic media powerhouse
- Take full ownership of digital media performance
- $200k plus super and bonus

TalentWeb are delighted to be supporting one of their key clients in their search for someone to take full ownership of digital media performance trading results to enhance program outcomes.

**The Opportunity**
- Integrate and implement effective global trading strategies to enhance the Australian program's outcomes.
- Share successful domestic trading approaches with our global counterparts, facilitating collaboration and exchange of best practices and develop insights to facilitate improvement.
- Lead and provide direction for digital media execution.
- Oversee the positional share, optimisation and negotiation of digital platform investment to deliver media cost efficiencies.
- Collaborate with the digital planning team on strategic digital media recommendations to optimise the investment outcomes.
- Seek and recommend new digital media opportunities to accelerate the performance of overall digital paid media.
- Drive strategic solutions across performance trading through new developments and opportunities within tech platforms.
- Ensure all digital media investment is delivered on time and to budget.
- Provide technology input and oversee API connections for various tech stack programs ie Power BI.
- Drive effective collaboration with senior stakeholders to develop opportunities and contribute to road mapping on tech stack initiatives to improve performance.
- Provide ongoing paid trading implications for existing digital platform content licensing deals.
- Provide guidance on Australian performance trends for strategic considerations for new or recurrent digital content licencing deals both domestic and global.
- Oversee the digital media trading team to engage and convert off-platform digital audiences through SEM, Social, Programmatic and other related digital channel activities.

**About You**
With demonstrated expertise across performance media, video, social marketing and MarTech, you have a track record in leading teams of digital professionals. You have a seep understanding of the digital media landscape, are at the forefront of digital marketing and changing customer behaviour, and know what industry best practice looks like.

You bring:

- A deep understanding and proficiency in Google as a platform.
- Advanced understanding and working knowledge of MarTech and integrations within internal systems.
- Expertise in relation to creating API connectors.
- Sound knowledge of integrating ad tech into Power BI.
- Strong reporting and data visualization tool experience.
- Experience across ad-server platforms and technologies.
- Proven understanding of digital marketing principles and experience in omni-channel campaign delivery.
- An innovative, forward thinking approach with a test and learn mindset and experience in agile optimisation.
- A comfort in using data-driven approaches to develop targeting, measure, interpret results and optimize.
- The confidence and demonstrated experience in influencing senior stakeholders.
- The ability to deliver multiple solutions within a complex and busy environment

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