Social Media Manager

We're looking for a **Social Media Manager** who can do more than just post. Someone who blends performance marketing with platform mastery, turning brand vision into powerful digital outcomes.

**About Us**:
Home Loan Experts is a leading and award-winning mortgage broking firm in Australia, renowned for our expertise in complex loans and our unwavering commitment to helping Australians achieve their property dreams. Our success is built on our core values**:Care**for our clients' financial well-being and our team's development; **Passion**for innovation, performance, and achieving outstanding results; and **Oneness**in our collaborative, high-performing team environment. We are looking for driven individuals eager to contribute to a market leader and shape the future of our digital engagement.

**About the Role**:
At Home Loan Experts, the **Social Media Manager** plays a pivotal role in our broader marketing team, blending creativity, content strategy, and analytics to grow our brand visibility and drive lead generation across key platforms. This is a strategic and hands-on role where you'll work closely with content, SEO, design, and analytics teams to implement end-to-end social media campaigns with measurable impact.

**About You**:
You are a dynamic blend of strategist and creator, driven by a relentless **Passion** to deliver exceptional, measurable results and turn brand vision into tangible conversions. You uphold brand integrity in everything you do, with a sharp, data-first mindset and a **growth mindset** that keeps you constantly learning, testing, and innovating.

You approach your work with meticulous **Care**, deeply understanding the customer journey from awareness to conversion, and ensuring all content is accurate, valuable, and impactful. You're obsessed with platform trends, algorithm nuances, and audience behaviours always seeking that competitive edge.

You thrive on **Oneness**, fostering strong collaboration with content, SEO, design, and analytics teams to deliver seamless, integrated campaigns. You are proactive, agile, and demonstrate exceptional ownership, with a proven history of not just meeting but exceeding ambitious targets.

**Major Deliverables**:

- Develop and implement insight-driven, **full-funnel social media strategies** that are directly aligned with core marketing KPIs and demonstrably drive ROI
- Champion the brand voice and persona with **Care**and precision across all platforms, tailoring sophisticated content strategies for diverse Australian audience segments
- Build brand presence and engagement through platform-specific strategies and content
- Launch and monitor paid campaigns (**Meta, LinkedIn, TikTok**) with a strong ROI and audience targeting focus
- Optimise content performance through A/B testing of headlines, creatives, and CTAs
- Collaborate with internal teams, including content, SEO, design, and analytics, to ensure cohesive campaign execution
- Monitor social trends, algorithm shifts, and competitor activity to adapt strategies accordingly
- Use analytics tools to report on performance and make data-informed improvements
- Actively and consistently communicate Home Loan Experts' / Alaya status as a leading brand through all social media activities, in a manner that demonstrably drives tangible business growth and market impact.

**Technical skills**:

- Deep expertise across Instagram, Facebook, LinkedIn, TikTok, YouTube
- Hands-on experience with social ad tools and analytics platforms (Meta Suite, Google Analytics)
- Strong copywriting and storytelling capability
- Visual editing using Canva, Adobe Suite, or equivalent
- Video creation/editing using CapCut, Reels tools, or Premiere

**Qualifications & Experience**:

- **3+ years in social media management** (agency or multi-brand experience preferred)
- Bachelor's in Marketing, Media, Communications, or a related field
- A compelling **history of winning**. Demonstrable success in developing and executing social media strategies that achieve significant digital engagement, community growth, and tangible business results (e.g., lead generation, conversions). A portfolio is required, showcasing campaign wins and your ability to overcome challenges.
- Demonstrated ownership, creativity, and ability to work independently in a fast-paced environment
- Comfortable working with **mínimal supervision and high accountability**:

- Ability to **think strategically** while delivering hands-on execution
- Strong understanding of **content hooks, timing, and platform nuances**:

- A demonstrable **growth mindset** with a history of self-initiated learning to stay ahead in the fast-evolving social media field.

**Why Join Home Loan Experts?**

At Home Loan Experts (HLE), we prioritise our team's well-being and professional growth. Here's what you can look forward to:

- **Attractive remuneration**package with performance-based incentives.
- **Flexible work culture** where your ideas are valued and you're