Global Brand Manager

4 days ago

Sydney, New South Wales, Australia beBeeBrandManager Full time $180,000 - $250,000

Key Responsibilities:

  • Develop and implement marketing strategies to drive the success of Kinder brand, including portfolio management, consumer target groups, and communication plans.
  • Create meaningful marketing activities based on category drivers, barriers, market trends, target audience understanding, and execute end-to-end campaigns.
  • Ensure relevance of local ATL & BTL communication by leveraging on Global assets or leading local developments, and monitor efficient investment of A&P budget with the right expected impact on brand's image KPIs.

About Us:

Kinder is a global brand with iconic products and a presence in over 50 countries. We're a family-owned company with a progressive outlook, celebrating care and quality to craft a business, careers, and brands we're proud of.

Our Culture:

We believe all our people are equally talented in their own way. We nurture curiosity and natural abilities, providing means to succeed personally and professionally. Our diverse talents make our work environment multicultural, innovative, and highly rewarding.

About the Role:

This role contributes to the large portfolio of Kinder Bueno, Kinder Chocolate, Kinder Happy Hippo, and drives the implementation of the Kinder brand marketing strategy. The successful candidate will lead strategic planning, activity grid creation, communication, innovation, business performance, range architecture, people management, white spaces, financials, and relationship management.

Requirements:

  • University degree in business or marketing
  • 7+ years of experience in FMCG Brand Marketing, previous cross-functional experience in Category or Sales is a plus
  • Understanding of Australia market, consumers, and FMCG dynamics
  • Solid marketing fundamentals and project management skills
  • Strong analytical skills and cognitive thought
  • Commercial mindset and business acumen
  • Budget Management, P&L exposure required
  • Excellent project management skillset
  • Great interpersonal and communication skills
  • Ability to perform as a team player with a strong wish to learn and grow

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