Assistant Marketing Manager

1 week ago

Perth, Western Australia Ximple Solutions Full time

**Social Media**:

- Proactively manage all social media accounts, content and posts including Linked in, Facebook, Instagram, Sales Navigator, etc.
- Gather, save, tag and organize buyer profiles in Sales Navigator and other social media platforms
- Research and propose ideas to maximize inquiries via social media channels (social selling)

**Website and SEO**:

- Note: coding or development experience not required. We are looking for marketing-related input.
- Research, identify and propose methods for improving website engagement and traffic.
- Provide ideas and analytics for improving web SEO/SEM both organic and paid.
- Create landing pages and other marketing tools to drive traffic and capture leads.

**Hubspot Database CRM Cleaning, Maintenance and Sales Support**:

- Under direction of VP of Sales, continuous cleaning and maintenance of the Hubspot CRM system
- Weekly Identify and "queue up" targeted sales leads in the CRM for the VP of Sales.
- Identify KDM "key decision makers" for various customers and enter them into Hubspot.
- Import and/or enter leads from new sources.
- Synchronize leads between Hubspot and Constant Contact
- Segmenting leads in CRM

**Constant Contact**:
**Trade Fairs**:

- Assist in trade fair planning and attendance
- Create a list of all potential trade fairs and contacts and put CRM

**News Releases and Blogs**:

- Write and publish 1 news release and 1 blog per month for media, associations and prospects.
- Create news release contacts and companies in Hubspot database.
- Research and identify opportunities for publicity.

**Lead Generation**:

- Research and propose ways to improve lead capture

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