Digital Marketing Specialist

3 days ago

Brisbane, Queensland, Australia Gybe Consulting Pty Ltd Full time

Work on website, UX, search, content, automation, projects & campaigns
- Kelvin Grove Head Office location close to public transport
- Salary of $85,000 base + 10.5% super + salary sacrifice benefits

**Our Client**
Gybe Consulting is recruiting for high growth employer who through merger and continual acquisitions have fast become Australia's largest independently owned provider of independent living services. Their Australian Head Office is located here in Kelvin Grove (CBD fringe) with a core marketing team of 22 employees. With a strong appetite to enhance their digital marketing offering, they have a newly created role as a Digital Marketing Specialist to join the team.

**The Role**
This newly created role as a Digital Marketing Specialist will work closely with the Senior Digital Marketing Specialist and under the greater guidance of the Head of Marketing where it will touch on all aspects ofdigital including website, UX, search, content, automation, projects and campaigns.

Key responsibilities include:

- Support the development and rollout of an annual digital marketing plan including campaign planning, implementation, test and learn activities and analysis.
- Support the improvement of accessibility, usability and design of company websites, including CMS content updates, page builds, tag management, and tracking to optimise the customer journey and track conversions.
- Work with the marketing team to implement the digital content plan.
- Use a range of techniques (including SEM, SEO, advertising, and eDM) to setup and run various digital campaigns and initiatives that drive traffic to company websites, promote lead generation and customer acquisition.
- Maintain online business search capabilities, including Google My Business profiles, as required.
- Work closely with internal stakeholders and external agencies to coordinate the delivery digital campaigns and activities.
- Provide administrative support to the marketing team as required.

**The Application**

Culturally this is a very collaborative team. Employees are empowered to do their roles and therefore are comfortable working autonomously to ensure they play their part in the overarching team strategy. You will be very comfortable managing multiple activities simultaneously, have a natural curiosity to learn and adapt to new technologies and most importantly, bring a sense of humour.

**What's On Offer**
- Join a leading Australian business within their sector with a 20+ marketing team
- Kelvin Grove Head Office location close to public transport and parking stations nearby
- Salary of $85,000 base + 10.5% super + salary sacrifice benefits
- Ongoing support and personal development pathways

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